Not-So-Banner Year for Digital

As budgets tighten, media such as display ads will come under scrutiny

old school methods like display ads and microsites will come under pressure. Social media looks set to remain on the top of advertisers' agendas, as they look to apply the lessons of their early missteps in the area while adding real measurement to what have been experimental forays to date. As the Internet becomes more social, there will likewise be an acceleration of a move from purely technical implementations to using the Web's emerging social infrastructure to connect on a more human level.

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