http://www.btobonline.com/article/20101026/FREE/101029935/online-yellow-pages-revenue-to-reach-3-06-billion-by-2012
Internet Yellow Pages revenue is projected to increase to $3.06 billion in 2012, according to a new report published Monday by Simba Information. The report, “U.S. Online Yellow Pages Market 2009-2012,” said that Internet listings will account for 20.1% of the total Yellow Pages market by 2012.
Wednesday, October 27, 2010
Mobile ad spending to rise 79%
http://www.btobonline.com/article/20101026/FREE/101029938/mobile-ad-spending-to-rise-79#seenit
Mobile ad spending in the U.S. is expected to rise 79% this year over 2009, reaching $743.1 million, according to a new projection from eMarketer (www.emarketer.com).
EMarketer forecast that spending on mobile advertising initiatives will continue to hit double-digit growth rates, with U.S. ad expenditures reaching $1.1 billion in 2011 and $2.5 billion by 2014. The company predicted steeper growth in display spending on banners, rich media and video, with a drop in text messaging's share of total mobile ad spending.
EMarketer cited the roles of both Apple Inc. and Google in driving mobile ad growth by “redefining the mobile device and advertising markets” via new smartphones and ad inventory.
Mobile ad spending in the U.S. is expected to rise 79% this year over 2009, reaching $743.1 million, according to a new projection from eMarketer (www.emarketer.com).
EMarketer forecast that spending on mobile advertising initiatives will continue to hit double-digit growth rates, with U.S. ad expenditures reaching $1.1 billion in 2011 and $2.5 billion by 2014. The company predicted steeper growth in display spending on banners, rich media and video, with a drop in text messaging's share of total mobile ad spending.
EMarketer cited the roles of both Apple Inc. and Google in driving mobile ad growth by “redefining the mobile device and advertising markets” via new smartphones and ad inventory.
YPG launches digital advertising arm Mediative
http://www.marketingmag.ca/english/news/media/article.jsp?content=20101026_202316_2212 Yellow Pages Group has launched a digital advertising and marketing subsidiary called Mediative to serve national advertisers and agencies.
Its services include SEO, SEM, social media marketing and location-based marketing consulting. YPG has signed an exclusive licensing agreement with Acquisio, in which YPG has held a 24% ownership interest since mid-2009, for Mediative to provide clients access to Acquisio's search, social and display advertising platform in Canada.
The new venture is a result of Yellow Pages laying out $60 million in acquisitions, including search engine marketing company Enquiro, national retail advertising firm Ad Splash Media and independent online advertising representation shop Uptrend Media. As a result, Mediative has burst out of the gate with over 150 employees across four new Canadian offices in Montreal, Toronto, Kelowna and Vancouver.
"We're launching a new brand outside the YPG umbrella to build a different, media tech culture," said Mediative president Patrick Lauzon. "Yellow Pages has never been a product that ad agencies have traditionally worked with. As the media world migrates to digital, there's been a huge opportunity to get going with these national advertisers."
Yellow Pages Group intends to leverage its network of print and online properties–including Autotrader.ca, RedFlagDeals.com and YellowPages.ca–to provide display advertising and audience targeting on Canada's leading online and mobile ad networks, as well as vertical ad products and solutions in the automotive, real estate and retail categories.
Mediative will also sell online advertising inventories for publishers including Future Shop, Best Buy, Walmart, Toys R Us, Martha Stewart, ET Online and the CFL.
"We have 11.7 million unique visitors that come to YPG properties every month, even before these acquisitions," said Lauzon. "Yet, we still weren't [connecting] with agencies or coordinated [enough] to be a display ad reseller. The initiation of [the acquisitions] was really, 'How do we regroup these properties and create a group that will go out and sell them?' "
With the addition of Ad Splash and Up Trend alone, Lauzon said Mediative has grown its ad space to 250 sites.
"Mediative is the next step in YPG's digital growth strategy." said Marc P. Tellier, president and CEO of Yellow Pages Group, in a statement. "We now have the products and team to serve advertisers looking for robust and cost-effective digital marketing solutions."
Its services include SEO, SEM, social media marketing and location-based marketing consulting. YPG has signed an exclusive licensing agreement with Acquisio, in which YPG has held a 24% ownership interest since mid-2009, for Mediative to provide clients access to Acquisio's search, social and display advertising platform in Canada.
The new venture is a result of Yellow Pages laying out $60 million in acquisitions, including search engine marketing company Enquiro, national retail advertising firm Ad Splash Media and independent online advertising representation shop Uptrend Media. As a result, Mediative has burst out of the gate with over 150 employees across four new Canadian offices in Montreal, Toronto, Kelowna and Vancouver.
"We're launching a new brand outside the YPG umbrella to build a different, media tech culture," said Mediative president Patrick Lauzon. "Yellow Pages has never been a product that ad agencies have traditionally worked with. As the media world migrates to digital, there's been a huge opportunity to get going with these national advertisers."
Yellow Pages Group intends to leverage its network of print and online properties–including Autotrader.ca, RedFlagDeals.com and YellowPages.ca–to provide display advertising and audience targeting on Canada's leading online and mobile ad networks, as well as vertical ad products and solutions in the automotive, real estate and retail categories.
Mediative will also sell online advertising inventories for publishers including Future Shop, Best Buy, Walmart, Toys R Us, Martha Stewart, ET Online and the CFL.
"We have 11.7 million unique visitors that come to YPG properties every month, even before these acquisitions," said Lauzon. "Yet, we still weren't [connecting] with agencies or coordinated [enough] to be a display ad reseller. The initiation of [the acquisitions] was really, 'How do we regroup these properties and create a group that will go out and sell them?' "
With the addition of Ad Splash and Up Trend alone, Lauzon said Mediative has grown its ad space to 250 sites.
"Mediative is the next step in YPG's digital growth strategy." said Marc P. Tellier, president and CEO of Yellow Pages Group, in a statement. "We now have the products and team to serve advertisers looking for robust and cost-effective digital marketing solutions."
Colour acquires a new shade of digital with E3
Halifax agency Colour has bolstered its digital capabilities with the acquisition of Toronto-based web design and development agency E3 Online Marketing.
Terms of the deal were not disclosed.
Colour president and CEO Chris Keevill called the deal a logical step in an ongoing process to make Colour's service offering "much more digitally centred."
"This is a continuation and acceleration of that, because in one fell swoop we've been able to add digital resources and establish a new presence in a new market where we think our value proposition will be well received," he said.
Established in 1999 by Brad Bettinson, Toronto-based E3 has worked with major brands including McDonald's, Koodoo, ESPN, XBox, Coke and Cadbury. As part of the deal, Bettinson will become a Colour shareholder and join the agency as managing partner of its digital practice.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20101022_164017_6428
Established in 1977, Colour's client list includes Royal LePage Atlantic, Nova Scotia Tourism, Exxon Mobil Canada and the Atlantic Lottery Corporation. The company is not in acquisition mode, Keevill stressed, but is on the lookout for potentially beneficial deals.
Terms of the deal were not disclosed.
Colour president and CEO Chris Keevill called the deal a logical step in an ongoing process to make Colour's service offering "much more digitally centred."
"This is a continuation and acceleration of that, because in one fell swoop we've been able to add digital resources and establish a new presence in a new market where we think our value proposition will be well received," he said.
Established in 1999 by Brad Bettinson, Toronto-based E3 has worked with major brands including McDonald's, Koodoo, ESPN, XBox, Coke and Cadbury. As part of the deal, Bettinson will become a Colour shareholder and join the agency as managing partner of its digital practice.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20101022_164017_6428
Established in 1977, Colour's client list includes Royal LePage Atlantic, Nova Scotia Tourism, Exxon Mobil Canada and the Atlantic Lottery Corporation. The company is not in acquisition mode, Keevill stressed, but is on the lookout for potentially beneficial deals.
Monday, October 25, 2010
Omnicom acquires Excerpta
Omnicom Group said Monday it has acquired Excerpta Medica, a company that runs public relations for pharmaceutical firms, from the British publisher Reed Elsevier Group PLC.
Omnicom said Excerpta will complement its own pharmaceutical communications division, Adelphi. The company did not release financial terms.
It said that Excerpta, which has offices in Amsterdam, New Jersey and London, will continue to operate as an independent business.
http://finance.yahoo.com/news/Omnicom-acquires-division-of-apf-3939394713.html?x=0&.v=1
Omnicom said Excerpta will complement its own pharmaceutical communications division, Adelphi. The company did not release financial terms.
It said that Excerpta, which has offices in Amsterdam, New Jersey and London, will continue to operate as an independent business.
http://finance.yahoo.com/news/Omnicom-acquires-division-of-apf-3939394713.html?x=0&.v=1
Wednesday, October 6, 2010
Yahoo Buys Ad Tech Startup Dapper
http://adage.com/digital/article?article_id=146306
Yahoo has acquired San Francisco-based Dapper, a startup with technology that personalizes display ads based on the presumed interests of the viewer, for an undisclosed sum.
The 32-person company, with offices in Israel and New York, had been a part of Yahoo's display ad program, working with advertisers buying on Yahoo's Right Media ad exchange. Yahoo execs decided to buy the company so that its technology could be used to deliver highly personalized ads on Yahoo's highest-trafficked properties, such as the home page.
"We have vast amounts of insights we can leverage with this technology," said Dev Patel, VP-advertising and publisher solutions at Yahoo. "This will allow us to deliver dynamic ads in places we wouldn't allow other vendors."
Dapper's technology targets ad creative based on user intent using data like prior web searches, items viewed at online retailers or content on previously viewed webpages. The technology will allow Yahoo to direct custom creative at users, including re-targeted offers based on what users have viewed on other sites.
"You could have been on my site and then I have the opportunity to serve you [an ad] at a later time," said Frank Weishaupt, Yahoo VP-North American sales.
The technology can make display ads very specific to the user, even jarringly personal, which works for advertisers but also raises privacy concerns.
Yahoo will continue to offer Dapper technology to other advertisers, including those not advertising on Yahoo. It comes nearly a year after Google bought a similar company in Teracent, which creates dynamic display ads that target consumers based on their interests.
Other companies in the space include Tumri, Criteo and Pointroll, which has been owned by Gannett since 2005. The acquisition is expected to close in the fourth quarter of 2010
Yahoo has acquired San Francisco-based Dapper, a startup with technology that personalizes display ads based on the presumed interests of the viewer, for an undisclosed sum.
The 32-person company, with offices in Israel and New York, had been a part of Yahoo's display ad program, working with advertisers buying on Yahoo's Right Media ad exchange. Yahoo execs decided to buy the company so that its technology could be used to deliver highly personalized ads on Yahoo's highest-trafficked properties, such as the home page.
"We have vast amounts of insights we can leverage with this technology," said Dev Patel, VP-advertising and publisher solutions at Yahoo. "This will allow us to deliver dynamic ads in places we wouldn't allow other vendors."
Dapper's technology targets ad creative based on user intent using data like prior web searches, items viewed at online retailers or content on previously viewed webpages. The technology will allow Yahoo to direct custom creative at users, including re-targeted offers based on what users have viewed on other sites.
"You could have been on my site and then I have the opportunity to serve you [an ad] at a later time," said Frank Weishaupt, Yahoo VP-North American sales.
The technology can make display ads very specific to the user, even jarringly personal, which works for advertisers but also raises privacy concerns.
Yahoo will continue to offer Dapper technology to other advertisers, including those not advertising on Yahoo. It comes nearly a year after Google bought a similar company in Teracent, which creates dynamic display ads that target consumers based on their interests.
Other companies in the space include Tumri, Criteo and Pointroll, which has been owned by Gannett since 2005. The acquisition is expected to close in the fourth quarter of 2010
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