Wednesday, June 11, 2014

Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play

http://techcrunch.com/2014/06/10/amobee-buys-adconion-for-235m-and-kontera-for-150m-in-consolidation-play/

Another day, and another two big acquisitions in the digital advertising industry. Amobee, a mobile ad company acquired by Singapore’s main carrier SingTel two years ago for $321 million, is buying up not one but two other companies to build out its position in the wider digital ads space: It’s gobbling up Adconion and Kontera, for $235 million and $150 million, respectively.

“The digital advertising business is about scale and capitalizing on the market opportunities with technology as a core differentiator,” said Mark Strecker, CEO of Amobee. “With these two acquisitions announced today, we have extended our product offerings, increased our sales footprint and reinforced Amobee’s leadership position in the fast growing digital advertising market.”