http://www.btobonline.com/article/20111129/STRATEGY09/311299992/exacttarget-files-for-100-million-ipo?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Email marketing company ExactTarget Inc. plans to raise $100 million in an initial public offering and use the funds for general corporate purposes, such as expanding its number of offices and its sales and marketing teams.
ExactTarget had hoped to go public in 2009 but, as the economy worsened, withdrew its IPO filing, opting instead to raise private venture capital. The company's most recent infusion of $30 million in April pushed its total venture funding to $208 million
Tuesday, December 13, 2011
Seeking Digital Growth, New York Times Eyes First Acquisitions in Three Years
http://adage.com/article/mediaworks/york-times-eyes-acquisitions-years/231332/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage
The Times Co. is interested in deals for technology or information companies to bolster digital growth, according to CEO Janet Robinson. The company has been paying down debt and reducing costs, giving it the financial flexibility to strike deals, she said.
"We are in a position to invest organically or inorganically," Ms. Robinson said in an interview at Bloomberg headquarters in New York. She declined to name any businesses the company may consider buying.
The Times Co. has been struggling with a slide in traditional print revenue that has led to annual sales declines every year since 2006. The company introduced an online paid subscription model at The New York Times in March, helping bolster advertising and lift digital subscriptions to 324,000 at the end of September.
The Times Co. is interested in deals for technology or information companies to bolster digital growth, according to CEO Janet Robinson. The company has been paying down debt and reducing costs, giving it the financial flexibility to strike deals, she said.
"We are in a position to invest organically or inorganically," Ms. Robinson said in an interview at Bloomberg headquarters in New York. She declined to name any businesses the company may consider buying.
The Times Co. has been struggling with a slide in traditional print revenue that has led to annual sales declines every year since 2006. The company introduced an online paid subscription model at The New York Times in March, helping bolster advertising and lift digital subscriptions to 324,000 at the end of September.
Adobe Buys Efficient Frontier to Expand in Web Marketing
http://www.bloomberg.com/news/2011-11-30/adobe-acquires-efficient-frontier-helping-it-expand-in-internet-marketing.html
Adobe Systems Inc. (ADBE) said it would buy online-advertising company Efficient Frontier to gain software that lets marketers place ads on Google Inc.’s and Facebook Inc.’s websites.
The deal would expand Adobe’s palette of tools for online advertisers and complement software it acquired with Omniture Inc. two years ago, Adobe said in a statement. Closely held Efficient Frontier, based in Sunnyvale, California, sells software that lets advertisers buy keywords on Google, place ads on Facebook, and purchase so-called display ads around the Web. Adobe, based in San Jose, California, didn’t disclose the price and said the transaction would be completed by February.
Adobe, the largest maker of graphic design software, has been adding tools for online marketing as its core market undergoes a shift. The company pared its sales forecast for the next fiscal year on Nov. 8 as it moves to develop new products and channels investments into digital media and marketing.
The company also said then it would stop developing mobile versions of its Flash Player software for online video and step up efforts to build the HTML5 programming language into its flagship Creative Suite products.
Adobe Systems Inc. (ADBE) said it would buy online-advertising company Efficient Frontier to gain software that lets marketers place ads on Google Inc.’s and Facebook Inc.’s websites.
The deal would expand Adobe’s palette of tools for online advertisers and complement software it acquired with Omniture Inc. two years ago, Adobe said in a statement. Closely held Efficient Frontier, based in Sunnyvale, California, sells software that lets advertisers buy keywords on Google, place ads on Facebook, and purchase so-called display ads around the Web. Adobe, based in San Jose, California, didn’t disclose the price and said the transaction would be completed by February.
Adobe, the largest maker of graphic design software, has been adding tools for online marketing as its core market undergoes a shift. The company pared its sales forecast for the next fiscal year on Nov. 8 as it moves to develop new products and channels investments into digital media and marketing.
The company also said then it would stop developing mobile versions of its Flash Player software for online video and step up efforts to build the HTML5 programming language into its flagship Creative Suite products.
WPP buys powerhouse firm Glover Park Group
http://thehill.com/business-a-lobbying/195869-wpp-buys-powerhouse-dc-firm-glover-park-group
The consolidation of K Street continued Tuesday as a global conglomerate snapped up another well-known lobbying brand.
The communications giant WPP announced that it would acquire Glover Park Group, a powerhouse lobbying and public relations firm in Washington. The terms of the deal were not disclosed.
The acquisition follows two other high-profile deals this year: the merger of Clark & Weinstock with the public affairs shop Mercury, and Dutko Worldwide’s merger with the global PR firm Grayling.
Glover Park had strong ties to the Clinton administration when it opened its doors in 2001, but has since branched out to hire Republicans. The firm now has more than 140 employees and four offices in Washington, New York, Los Angeles and Boulder, Colo.
Glover Park lobbies for several high-profile clients, including Coca-Cola, Lockheed Martin Corporation and the Walt Disney Company, according to lobbying disclosure records.
The consolidation of K Street continued Tuesday as a global conglomerate snapped up another well-known lobbying brand.
The communications giant WPP announced that it would acquire Glover Park Group, a powerhouse lobbying and public relations firm in Washington. The terms of the deal were not disclosed.
The acquisition follows two other high-profile deals this year: the merger of Clark & Weinstock with the public affairs shop Mercury, and Dutko Worldwide’s merger with the global PR firm Grayling.
Glover Park had strong ties to the Clinton administration when it opened its doors in 2001, but has since branched out to hire Republicans. The firm now has more than 140 employees and four offices in Washington, New York, Los Angeles and Boulder, Colo.
Glover Park lobbies for several high-profile clients, including Coca-Cola, Lockheed Martin Corporation and the Walt Disney Company, according to lobbying disclosure records.
Marketo gains $50 million in venture funding
http://www.btobonline.com/article/20111117/STRATEGY09/311179997/marketo-gains-50-million-in-venture-funding?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs#seenit
Marketing automation company Marketo Inc. has secured $50 million in new venture financing, which it plans to use to expand its marketing automation suite and grow internationally.
The funding was led by new investor Battery Ventures, along with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures. Marketo has raised a total of $107 million since its founding in 2006, according to the company.
Marketing automation company Marketo Inc. has secured $50 million in new venture financing, which it plans to use to expand its marketing automation suite and grow internationally.
The funding was led by new investor Battery Ventures, along with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures. Marketo has raised a total of $107 million since its founding in 2006, according to the company.
Newad adds to Ontario inventory with Media One acquisition
Newad has welcomed back one of its founding partners and grown its advertising inventory in Ontario with the acquisition of Toronto’s Media One. Terms of the deal, which was finalized approximately two weeks ago, were not disclosed.
Media One is a resto-bar advertising network specializing in large-format banners. Jean-Philippe Leduc, executive vice-president of client relations for Newad in Montreal, said the real value of the deal is in Media One’s long-term contracts with approximately 500 establishments in large and mid-sized Ontario markets, including Toronto, Ottawa, Kitchener and London. The contracts typically range from three to five years, said Leduc.
“It cannot be a more natural acquisition for us,” said Leduc. “Media One was evolving in the same type of world as Newad and [the deal] allows us to increase our footprint in Ontario.”
Leduc said the deal increases Newad’s Ontario footprint by about 40%, a sizeable increase in a key market where the company has occasionally had to turn away sales because of a lack of available inventory.
Leduc said there is still some “tweaking” to do in venues where Newad and Media One have overlapping inventory, but said it should be completed by early next year. Newad also hopes to add products such as its mini-boards, backlits and digital boards in establishments formerly operated by Media One.
As part of the takeover, Media One president Lino Ricco, who helped establish Newad and served as the company’s vice-president of sales from 1995-97, returns to the company in the position of VP and regional general manager – Central Canada. In this role, Ricco will be responsible for commercial activities and sales with Toronto advertising agencies.
Ricco has been active in both the indoor advertising and experiential marketing industries since leaving Newad, contributing to the development of companies such as Roar Media.
http://www.marketingmag.ca/news/media-news/newad-adds-to-ontario-inventory-with-media-one-acquisition-40557?p=40557?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_PM
Media One is a resto-bar advertising network specializing in large-format banners. Jean-Philippe Leduc, executive vice-president of client relations for Newad in Montreal, said the real value of the deal is in Media One’s long-term contracts with approximately 500 establishments in large and mid-sized Ontario markets, including Toronto, Ottawa, Kitchener and London. The contracts typically range from three to five years, said Leduc.
“It cannot be a more natural acquisition for us,” said Leduc. “Media One was evolving in the same type of world as Newad and [the deal] allows us to increase our footprint in Ontario.”
Leduc said the deal increases Newad’s Ontario footprint by about 40%, a sizeable increase in a key market where the company has occasionally had to turn away sales because of a lack of available inventory.
Leduc said there is still some “tweaking” to do in venues where Newad and Media One have overlapping inventory, but said it should be completed by early next year. Newad also hopes to add products such as its mini-boards, backlits and digital boards in establishments formerly operated by Media One.
As part of the takeover, Media One president Lino Ricco, who helped establish Newad and served as the company’s vice-president of sales from 1995-97, returns to the company in the position of VP and regional general manager – Central Canada. In this role, Ricco will be responsible for commercial activities and sales with Toronto advertising agencies.
Ricco has been active in both the indoor advertising and experiential marketing industries since leaving Newad, contributing to the development of companies such as Roar Media.
http://www.marketingmag.ca/news/media-news/newad-adds-to-ontario-inventory-with-media-one-acquisition-40557?p=40557?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_PM
Mosaic acquires CIM sales and merchandising operations
http://www.marketingmag.ca/news/agency-news/mosaic-acquires-cim-sales-and-merchandizing-operations-40449
Toronto retail and experiential marketing agency Mosaic Sales Solutions has created what CEO Aidan Tracey calls a “market-leading powerhouse” by acquiring the sales and merchandising operations of Consumer Impact Marketing (CIM). Terms of the deal, which was formalized Wednesday, were not disclosed.
The current CIM CEO, Mike Smith, will remain head of the company’s experiential marketing division, Launch, will proceed as an independent entity. Shaun McKenna, a former partner and executive vice-president at CIM, joins Mosaic as the senior vice-president, overseeing its Canadian sales and merchandising operations.
The acquisition represents the first major acquisition in five years for Mosaic, which Tracey said is in growth mode following several years of significant revenue growth created by increased advertiser adoption of retail marketing tactics.
Toronto retail and experiential marketing agency Mosaic Sales Solutions has created what CEO Aidan Tracey calls a “market-leading powerhouse” by acquiring the sales and merchandising operations of Consumer Impact Marketing (CIM). Terms of the deal, which was formalized Wednesday, were not disclosed.
The current CIM CEO, Mike Smith, will remain head of the company’s experiential marketing division, Launch, will proceed as an independent entity. Shaun McKenna, a former partner and executive vice-president at CIM, joins Mosaic as the senior vice-president, overseeing its Canadian sales and merchandising operations.
The acquisition represents the first major acquisition in five years for Mosaic, which Tracey said is in growth mode following several years of significant revenue growth created by increased advertiser adoption of retail marketing tactics.
LBi Acquires Mr. Youth for $40 Million
http://adage.com/article/agency-news/lbi-acquires-mr-youth-40-million/230936/
Founded in 2002, private-equity backed Mr. Youth is expected to clear $25 million in revenue this year. It has 140 full-time employees, mostly in New York, with small offices in San Francisco, Toronto and Atlanta.
Built into the deal are performance incentives, allowing for further compensation beyond the $40 million sale price provided the agency exceeds performance targets.
Mr. Youth's expertise in the youth market will be a boon to LBi, Mr. Taylor said, during a time when the larger agency is reorganizing around customer segments. LBi already has a practice to target health-care professionals, and going forward plans to build units to reach millennials, moms and multicultural audiences.
LBi plans to keep the Mr. Youth brand following the sale. Mr. Youth co-founder-CEO Matt Britton will continue to lead Mr. Youth, but will now function in a dual role, also taking on a position at LBi for social media. He will report to Mr. Taylor.
Over the last several years, LBi has been looking to build its presence in the U.S. by buying its way into the market. Early last year, it merged two past New York agency acquisitions, Special Ops Media and Icon Nicholson, and combined the offices under the LBi name.
After nearly a year looking at social-media shops, LBi approached Mr. Youth, which was also attractive because of its intellectual property, including a tool to incentivize college students to become advocates for brands called RepNation.
LBi International had $233 million in worldwide revenue last year, with almost 20% originating in the U.S., according to Ad Age Data Center. LBi has offices in 16 countries and that global footprint was a draw for Mr. Youth, whose client roster includes major multinationals like Coca-Cola, Microsoft, Ford Motors and Procter & Gamble.
U.K.-based digital agency LBi has acquired youth-marketing shop Mr. Youth for approximately $40 million.
"Demand [in social media] is massively outstripping the supply; all of our clients are asking for it," LBi Group CEO Luke Taylor told Ad Age. "It's tough to scale organically, so we were looking for acquisitions. Of course you go to the [United] States -- this is where Facebook and Twitter were born, so it's uncontroversially the best place today to get the best skills." Founded in 2002, private-equity backed Mr. Youth is expected to clear $25 million in revenue this year. It has 140 full-time employees, mostly in New York, with small offices in San Francisco, Toronto and Atlanta.
Built into the deal are performance incentives, allowing for further compensation beyond the $40 million sale price provided the agency exceeds performance targets.
Mr. Youth's expertise in the youth market will be a boon to LBi, Mr. Taylor said, during a time when the larger agency is reorganizing around customer segments. LBi already has a practice to target health-care professionals, and going forward plans to build units to reach millennials, moms and multicultural audiences.
LBi plans to keep the Mr. Youth brand following the sale. Mr. Youth co-founder-CEO Matt Britton will continue to lead Mr. Youth, but will now function in a dual role, also taking on a position at LBi for social media. He will report to Mr. Taylor.
Over the last several years, LBi has been looking to build its presence in the U.S. by buying its way into the market. Early last year, it merged two past New York agency acquisitions, Special Ops Media and Icon Nicholson, and combined the offices under the LBi name.
After nearly a year looking at social-media shops, LBi approached Mr. Youth, which was also attractive because of its intellectual property, including a tool to incentivize college students to become advocates for brands called RepNation.
LBi International had $233 million in worldwide revenue last year, with almost 20% originating in the U.S., according to Ad Age Data Center. LBi has offices in 16 countries and that global footprint was a draw for Mr. Youth, whose client roster includes major multinationals like Coca-Cola, Microsoft, Ford Motors and Procter & Gamble.
SDL to buy Alterian for $107 million
SDL, a translation software and Web management company, has agreed to acquire marketing technology company Alterian. The price has been set at $107 million, according to reports.
Alterian shuttered its Chicago office in November as part of a restructuring plan undertaken in September. Last week, Alterian reported an operating loss of $1.4 million for the six months ended Sept. 30 on sales of $27.0 million. This compared with a profit of $4.6 million in the year-earlier period on sales of $28.7 million.
SDL is based in Maidenhead, U.K., a suburb of London. It has U.S. offices in Chicago; Plano, Texas; San Diego and Waltham, Mass., among other locations.
http://www.btobonline.com/article/20111207/STRATEGY10/312079997/sdl-to-buy-alterian-for-107-million?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Alterian shuttered its Chicago office in November as part of a restructuring plan undertaken in September. Last week, Alterian reported an operating loss of $1.4 million for the six months ended Sept. 30 on sales of $27.0 million. This compared with a profit of $4.6 million in the year-earlier period on sales of $28.7 million.
SDL is based in Maidenhead, U.K., a suburb of London. It has U.S. offices in Chicago; Plano, Texas; San Diego and Waltham, Mass., among other locations.
http://www.btobonline.com/article/20111207/STRATEGY10/312079997/sdl-to-buy-alterian-for-107-million?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
IBM to acquire marketing analytics company DemandTec
http://www.btobonline.com/article/20111208/STRATEGY05/312089999/ibm-to-acquire-marketing-analytics-company-demandtec?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs#seenit
IBM Corp. plans to acquire DemandTec Inc., whose cloud-based analytics service aids companies in setting price, promotion and merchandising tactics. The price is $440 million.
IBM said the acquisition of DemandTec would aid its Smarter Commerce marketing consultancy initiative, launched earlier this year.
The acquisition, expected to close in the first quarter of 2012, is the fourth IBM has made in support of Smarter Commerce.
IBM Corp. plans to acquire DemandTec Inc., whose cloud-based analytics service aids companies in setting price, promotion and merchandising tactics. The price is $440 million.
IBM said the acquisition of DemandTec would aid its Smarter Commerce marketing consultancy initiative, launched earlier this year.
The acquisition, expected to close in the first quarter of 2012, is the fourth IBM has made in support of Smarter Commerce.
RichRelevance to Buy Searchandise to Create Online-Shopper Marketing Juggernaut
http://adage.com/article/digital/richrelevance-buy-searchandise-marketing-juggernaut/231512/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage
Neither the terms of the deal, expected to close this month, nor the companies' sales were disclosed. But RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, also including Sears. The company also said its Shopping Media platform serves personalized recommendations and advertising with more than 1.4 billion page views monthly and has delivered more than $3 billion in attributable sales for retail clients since its launch a year ago.
The deal combines companies in two of the fastest-growing segments of media and marketing in recent years: digital and shopper marketing.
Drawing offline dollars
RichRelevance isn't just going after digital media or measuring impact by looking at e-commerce sales, according to CEO David Selinger. He also expects to increasingly draw dollars from offline shopper-marketing budgets and to invest money in consumer panels to measure effects on offline sales, he said. Packaged-goods clients in particular expect advertising around product research at retailer websites to generate offline sales, he added.
Triad Retail Media, the biggest player selling online display ads at such sites as Walmart .com and CVS.com, expects $120 million in revenue this year and projects that the market will expand to $500 million within a few years.
RichRelevance, which offers personalized product recommendations and sells advertising around them on websites for such retailers as Walmart Stores and Target, plans to acquire Searchandise Commerce, which sells the equivalent of search ads and creates virtual end-cap displays on e-commerce sites. The deal is intended to create a more comprehensive offering for online-shopper marketing.
Neither the terms of the deal, expected to close this month, nor the companies' sales were disclosed. But RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, also including Sears. The company also said its Shopping Media platform serves personalized recommendations and advertising with more than 1.4 billion page views monthly and has delivered more than $3 billion in attributable sales for retail clients since its launch a year ago.
The deal combines companies in two of the fastest-growing segments of media and marketing in recent years: digital and shopper marketing.
Drawing offline dollars
RichRelevance isn't just going after digital media or measuring impact by looking at e-commerce sales, according to CEO David Selinger. He also expects to increasingly draw dollars from offline shopper-marketing budgets and to invest money in consumer panels to measure effects on offline sales, he said. Packaged-goods clients in particular expect advertising around product research at retailer websites to generate offline sales, he added.
Triad Retail Media, the biggest player selling online display ads at such sites as Walmart .com and CVS.com, expects $120 million in revenue this year and projects that the market will expand to $500 million within a few years.
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