http://promomagazine.com/news/amp-acquires-pixel-bridge-0202/
AMP Agency has acquired Pixel Bridge, a digital agency focused on strategy, creative services and web development.
The Pixel Bridge team will work with a wide range of AMP Agency clients, including Maybelline New York, U.S. Cellular, Genzyme, and LifeStyles Condoms, a consumer products division of Ansell Healthcare Products, LLC.
"The incorporation of Pixel Bridge's varied offerings to the AMP Agency portfolio of services underscores AMP Agency's commitment to the continued innovation of its digital media and marketing capabilities,” Gary Colen, CEO, AMP Agency, said in a release.
Founded in 1999, Pixel Bridge has provided web services for a number of clients, including the Boston Globe, Mac-Gray Corp., Thomson Reuters, Comcast, Constant Contact, Harvard and Krups-Rowenta.
Over the past few years, AMP has made a number of strategic acquisitions to ramp up its digital offerings.
In July 2009, it purchased Rock Coast Media, an interactive marketing agency focused on search engine marketing and optimization and social media strategy. At the time, Rock Coast Media’s staff of 10 also joined AMP’s Boston office.
In 2008, AMP Agency purchased Fulgent Media Group bringing in digital-focused media strategy and planning across emerging media platforms.
Tuesday, March 9, 2010
comScore acquires ARSgroup
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100212/FREE/100219972/1078/newsletter011
Internet measurement company comScore announced the acquisition of ARSgroup, a media research agency. Financial terms of the deal were not disclosed.The acquisition will strengthen comScore’s presence in measuring advertising effectiveness for TV, online, print and cross-media platforms. The deal is expected to close in March.
Internet measurement company comScore announced the acquisition of ARSgroup, a media research agency. Financial terms of the deal were not disclosed.The acquisition will strengthen comScore’s presence in measuring advertising effectiveness for TV, online, print and cross-media platforms. The deal is expected to close in March.
Spending on Digital Out-of-Home to Grow 9.4% through 2014
http://promomagazine.com/news/0223-spending-digital-outofhome-grows/
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion.
The upward trend is projected to continue into 2010, with digital OOH moving into a "breakout" phase and growing at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally, according to Research and Markets.
Digital OOH is among the fastest growing media in the world, the firm said.
During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.
The 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific and has been expanded to reflect input from more than 650 digital OOH companies.
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion.
The upward trend is projected to continue into 2010, with digital OOH moving into a "breakout" phase and growing at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally, according to Research and Markets.
Digital OOH is among the fastest growing media in the world, the firm said.
During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.
The 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific and has been expanded to reflect input from more than 650 digital OOH companies.
R.R. Donnelley Inks Deal for Bowne
http://dealbook.blogs.nytimes.com/2010/02/24/r-r-donnelley-inks-deal-for-bowne-co/?partner=yahoofinance
R.R. Donnelley & Sons, the printing services company, said Tuesday it has agreed to acquire Bowne & Company, a shareholder and marketing communications services company, for about $481 million in cash, The Associated Press reported.
R.R. Donnelley’s offer values Bowne shares at $11.50, a 65 percent premium over the stock’s closing price of $6.97 Tuesday.
R.R. Donnelley said buying New York-based Bowne will expand its offerings for clients and help it sell existing products to Bowne customers.
The deal is expected to close in the second half of this year, The Associated Press said. R.R. Donnelley said it expects the acquisition to increase earnings in the first full year after the acquisition.
R.R. Donnelley & Sons, the printing services company, said Tuesday it has agreed to acquire Bowne & Company, a shareholder and marketing communications services company, for about $481 million in cash, The Associated Press reported.
R.R. Donnelley’s offer values Bowne shares at $11.50, a 65 percent premium over the stock’s closing price of $6.97 Tuesday.
R.R. Donnelley said buying New York-based Bowne will expand its offerings for clients and help it sell existing products to Bowne customers.
The deal is expected to close in the second half of this year, The Associated Press said. R.R. Donnelley said it expects the acquisition to increase earnings in the first full year after the acquisition.
Maritz Gains Full Ownership of Amex Incentive Services
http://promomagazine.com/incentives/news/0224-maritz-gains-ownership/
Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.'s minority interest in the division.
Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.'s minority interest in the division.
WPP profits fall after 'brutal' 2009
http://news.bbc.co.uk/2/hi/business/8550971.stm
The world's biggest advertising group, WPP, saw profits fall by 11% to £663m ($1bn) in 2009 as the economic downturn bit hard into its business.
Chief executive, Sir Martin Sorrell, told the BBC that last year the firm had been "staring into the abyss".
He added that the corner had now been turned and that after cutting 14,000 staff last year - about one in 10 workers - it was now hiring again.
The world's biggest advertising group, WPP, saw profits fall by 11% to £663m ($1bn) in 2009 as the economic downturn bit hard into its business.
Chief executive, Sir Martin Sorrell, told the BBC that last year the firm had been "staring into the abyss".
He added that the corner had now been turned and that after cutting 14,000 staff last year - about one in 10 workers - it was now hiring again.
Infogroup to be acquired, go private
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100308/FREE/100309914/1078/newsletter011#seenit
After months on the auction block, big database marketing holding company Infogroup has entered into an agreement to be purchased by private equity firm CCMP Capital Advisors for about $460 million, or $8 a share.
CCMP plans to take Infogroup private after the deal is completed. Infogroup's shares currently trade on the Nasdaq stock market.The deal was sealed about a year after Infogroup retained investment bank Evercore Partners to advise it on its options, including a possible sale."For Infogroup's clients and employees, the merger will allow for greater stability, focus and flexibility to make the strategic, long-term investments that are needed to advance the company's leadership position," said Bill Fairfield, Infogroup's CEO.
Including a debt refinancing, the transaction is valued at $635 million, Infogroup said.The deal, subject to shareholder approval, is expected to close this summer. Infogroup's largest shareholder, founder Vinod Gupta, has stated that he favored an acquisition of the company.
Infogroup, formerly known as InfoUSA, is the market leader in the highly fragmented database marketing business, with about 3,000 employees and 2009 annual revenue of $499.9 million. Infogroup owns more than 32 companies, including sales-lead businesses infoUSA, Salesgenie, Walter Karl and Edith Roman, as well as e-mail service provider Yesmail and demographic research company Opinion Research Corp.
Earlier this year the company began a reorganization to more closely align the identities of these various entities with the Infogroup brand. With the announcement of the sale of the company, no mention was made of whether CCMP will keep all the various companies and divisions intact, or sell off various components.
After months on the auction block, big database marketing holding company Infogroup has entered into an agreement to be purchased by private equity firm CCMP Capital Advisors for about $460 million, or $8 a share.
CCMP plans to take Infogroup private after the deal is completed. Infogroup's shares currently trade on the Nasdaq stock market.The deal was sealed about a year after Infogroup retained investment bank Evercore Partners to advise it on its options, including a possible sale."For Infogroup's clients and employees, the merger will allow for greater stability, focus and flexibility to make the strategic, long-term investments that are needed to advance the company's leadership position," said Bill Fairfield, Infogroup's CEO.
Including a debt refinancing, the transaction is valued at $635 million, Infogroup said.The deal, subject to shareholder approval, is expected to close this summer. Infogroup's largest shareholder, founder Vinod Gupta, has stated that he favored an acquisition of the company.
Infogroup, formerly known as InfoUSA, is the market leader in the highly fragmented database marketing business, with about 3,000 employees and 2009 annual revenue of $499.9 million. Infogroup owns more than 32 companies, including sales-lead businesses infoUSA, Salesgenie, Walter Karl and Edith Roman, as well as e-mail service provider Yesmail and demographic research company Opinion Research Corp.
Earlier this year the company began a reorganization to more closely align the identities of these various entities with the Infogroup brand. With the announcement of the sale of the company, no mention was made of whether CCMP will keep all the various companies and divisions intact, or sell off various components.
MDC Buys Majority Stake in Experiential Shop
http://www.adweek.com/aw/content_display/news/agency/e3id2aec2226dc5e3de21e5a421cba8fff1
Seeking to expand its experiential marketing capabilities, Canadian holding company MDC Partners has acquired a majority interest in Team Enterprises, a 400-person firm in Fort Lauderdale, Fla.Miles Nadal (pictured), CEO of MDC, said the deal signifies that "there is no 'offline' anymore," and reinforces the company's commitment to creating long-lasting, immersive brand experiences across multiple media platforms.
Team specializes in crafting "outeractive" promotions that foster consumer-brand interaction. These include live events, product demos, mobile tours, sports/entertainment promos and technology integration with Web, social media and data capture. The deal was led by MDC chief architect Steve Groth, who is overseeing the company's experiential efforts. (Groth was a co-founder and vice chairman of Omnicom's Radiate Group.)
Financial terms were not disclosed.Team has previously collaborated with MDC ad shop Crispin Porter + Bogusky on projects for Domino's Pizza, Volkswagen and Diet Coke
Seeking to expand its experiential marketing capabilities, Canadian holding company MDC Partners has acquired a majority interest in Team Enterprises, a 400-person firm in Fort Lauderdale, Fla.Miles Nadal (pictured), CEO of MDC, said the deal signifies that "there is no 'offline' anymore," and reinforces the company's commitment to creating long-lasting, immersive brand experiences across multiple media platforms.
Team specializes in crafting "outeractive" promotions that foster consumer-brand interaction. These include live events, product demos, mobile tours, sports/entertainment promos and technology integration with Web, social media and data capture. The deal was led by MDC chief architect Steve Groth, who is overseeing the company's experiential efforts. (Groth was a co-founder and vice chairman of Omnicom's Radiate Group.)
Financial terms were not disclosed.Team has previously collaborated with MDC ad shop Crispin Porter + Bogusky on projects for Domino's Pizza, Volkswagen and Diet Coke
Birkin Tells Why He Took 70% Stake In RPMC
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112572
Birkin, former vice chairman of Omnicom Group and Omnicom Asia-Pacific CEO, recently took a 70% position in privately held RPMC to bring new blood to the global events company.
Declining to disclose the deal's financial transaction, Birkin says the "sizable" opportunity caught his interest, along with the chance to help companies build their brands. "I was happy at Omnicom and I didn't need another job," he says, on holiday in Italy. "If I wasn't able to take a significant stake, then I probably wouldn't have become involved."
The deal, which took three months to seal, coincides with RPMC founding partner Murray Schwartz's desire to explore a new direction. Birkin made the investment, in part, based on Schwartz's wishes to put more "power" behind RPMC and build the business into a global powerhouse. Schwartz's commitment to remain involved was also a consideration.
Birkin, former vice chairman of Omnicom Group and Omnicom Asia-Pacific CEO, recently took a 70% position in privately held RPMC to bring new blood to the global events company.
Declining to disclose the deal's financial transaction, Birkin says the "sizable" opportunity caught his interest, along with the chance to help companies build their brands. "I was happy at Omnicom and I didn't need another job," he says, on holiday in Italy. "If I wasn't able to take a significant stake, then I probably wouldn't have become involved."
The deal, which took three months to seal, coincides with RPMC founding partner Murray Schwartz's desire to explore a new direction. Birkin made the investment, in part, based on Schwartz's wishes to put more "power" behind RPMC and build the business into a global powerhouse. Schwartz's commitment to remain involved was also a consideration.
Mobile Marketer Adenyo Completes $26.9 Million Financing
Mobile ad campaign manager Adenyo has raised a large $26.9 million round, consisting of both institutional and private placement funding. The company, which has offices in Dallas and Toronto, plans to use the proceeds to promote an international expansion. Formerly known as Silverback Media, Adenyo provides a range of services, including marketing and mobile ad serving, mobile storefronts, coupons and payments, and analytics. The financing includes a $17.2 million institutional round led by Genuity Capital Markets as well as $9.7 million in private placements since July 2009.
Omnicom Group Creates Network of Retail Experts
http://promomagazine.com/retail/news/0304-omnicom-creates-network/
Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies.
Geographically, Retail 3 has 40 people in the field and the ability to activate and execute in all 210 designated market areas across the country, the agency said.
http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz
A new national advertising agency has opened in the former home of Chrysler's ad house BBDO Worldwide in Troy.
Retail 3 (which stands for Retail Strategy, Retail Activation and Retail Metrics) has taken on close to three dozen former BBDO staffers, including President Harold Kobakof, who served as chief retail officer at BBDO. Both companies are owned by New York-based Omnicom Group Inc.
Retail 3 is seeking clients in retail and other sectors including quick-service restaurants, telecommunications, insurance, financial services and automotive. The company is working with Smart USA and Gateway International Raceway in St. Louis. From The Detroit News: http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz#ixzz0hjg9tPG1
Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies.
Geographically, Retail 3 has 40 people in the field and the ability to activate and execute in all 210 designated market areas across the country, the agency said.
http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz
A new national advertising agency has opened in the former home of Chrysler's ad house BBDO Worldwide in Troy.
Retail 3 (which stands for Retail Strategy, Retail Activation and Retail Metrics) has taken on close to three dozen former BBDO staffers, including President Harold Kobakof, who served as chief retail officer at BBDO. Both companies are owned by New York-based Omnicom Group Inc.
Retail 3 is seeking clients in retail and other sectors including quick-service restaurants, telecommunications, insurance, financial services and automotive. The company is working with Smart USA and Gateway International Raceway in St. Louis. From The Detroit News: http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz#ixzz0hjg9tPG1
DMA report finds most direct marketers will increase budgets this year
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100304/FREE/100309949/1078/newsletter011
More than half (51.2%) of direct marketers plan to increase their marketing budgets this year, according to the Direct Marketing Association’s Quarterly Business Review.
The report, published in conjunction with Winterberry Group, was based on an online survey of 451 direct marketers conducted in December and January. Just over one-third of marketers plan to keep their budgets flat this year, the survey found.
Also, marketers continue to shift dollars into digital marketing channels, with both e-mail and search showing stable or growing investment in the fourth quarter, compared with the same period in 2008.
More than half (51.2%) of direct marketers plan to increase their marketing budgets this year, according to the Direct Marketing Association’s Quarterly Business Review.
The report, published in conjunction with Winterberry Group, was based on an online survey of 451 direct marketers conducted in December and January. Just over one-third of marketers plan to keep their budgets flat this year, the survey found.
Also, marketers continue to shift dollars into digital marketing channels, with both e-mail and search showing stable or growing investment in the fourth quarter, compared with the same period in 2008.
Forrester: B-to-b interactive spending to double by 2014
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100304/FREE/100309947/1078/newsletter011#seenit
B-to-b spending on interactive marketing will double by 2014, according to a report released Thursday by Forrester Research.
The report, “B2B US Interactive Marketing Forecast, 2009-2014,” predicted that interactive spending by b-to-b marketers will reach $4.8 billion by 2014. Last year, that spending totaled $2.3 billion.
The recession has hastened the adoption of interactive marketing in place of traditional offline methods such as print and events. B-to-b marketers “have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels,” wrote Forrester’s Michael Greene in the report.
Paid search accounted for 70% of b-to-b online spending last year, according to Forrester. While spending on display advertising fell 9% last year compared with 2008, search engine optimization increased and eclipsed spending on online display advertising. Forrester anticipates that online display advertising spending will increase this year as marketing budgets bounce back.
“Even with a short-term spending decline in 2009, display advertising will grow faster than any other established interactive category from 2009 to 2014,” Greene wrote. He said he anticipates that social media spending will increase (not including internal costs such as staffing and training) from $11 million to $54 million between 2009 and 2014. Similarly, mobile marketing is anticipated to increase to $106 million, from $26 million, in the same time frame.
B-to-b spending on interactive marketing will double by 2014, according to a report released Thursday by Forrester Research.
The report, “B2B US Interactive Marketing Forecast, 2009-2014,” predicted that interactive spending by b-to-b marketers will reach $4.8 billion by 2014. Last year, that spending totaled $2.3 billion.
The recession has hastened the adoption of interactive marketing in place of traditional offline methods such as print and events. B-to-b marketers “have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels,” wrote Forrester’s Michael Greene in the report.
Paid search accounted for 70% of b-to-b online spending last year, according to Forrester. While spending on display advertising fell 9% last year compared with 2008, search engine optimization increased and eclipsed spending on online display advertising. Forrester anticipates that online display advertising spending will increase this year as marketing budgets bounce back.
“Even with a short-term spending decline in 2009, display advertising will grow faster than any other established interactive category from 2009 to 2014,” Greene wrote. He said he anticipates that social media spending will increase (not including internal costs such as staffing and training) from $11 million to $54 million between 2009 and 2014. Similarly, mobile marketing is anticipated to increase to $106 million, from $26 million, in the same time frame.
Tuesday, March 2, 2010
Kellogg Increases 2010 Ad Spend, Triples Social Media
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122709
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ad dollars go further in 2009. Now, Kellogg appears to be the first to signify that the more bang-for-buck trend will continue into 2010.
Also, the company is moving aggressively into social media, Bryant said, tripling spending over the past three years and experiencing "great returns on this investment." He did not offer specifics, but cited a Facebook Pop-Tarts page and Special K initiative as effective.
Separately, Kellogg has made efforts to improve the health benefits of its products, notably with cereals targeted at kids. There has been pressure from interest groups and some legislators for food marketers to help fight child obesity.
Bryant acknowledged the "intense increase in awareness around nutrition and health and wellness" and said the company believes its "portfolio is well placed" to compete effectively as it tinkers with products.
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ad dollars go further in 2009. Now, Kellogg appears to be the first to signify that the more bang-for-buck trend will continue into 2010.
Also, the company is moving aggressively into social media, Bryant said, tripling spending over the past three years and experiencing "great returns on this investment." He did not offer specifics, but cited a Facebook Pop-Tarts page and Special K initiative as effective.
Separately, Kellogg has made efforts to improve the health benefits of its products, notably with cereals targeted at kids. There has been pressure from interest groups and some legislators for food marketers to help fight child obesity.
Bryant acknowledged the "intense increase in awareness around nutrition and health and wellness" and said the company believes its "portfolio is well placed" to compete effectively as it tinkers with products.
Phelps Group, an independent advertising agency based in Santa Monica, Calif., has made a pair of acquisitions for undisclosed financial terms.
http://mediadecoder.blogs.nytimes.com/2010/02/22/california-agency-expands-with-acquisitions/
Phelps has acquired and absorbed two other agencies that had also been based in Santa Monica. One is Anita Santiago Advertising, specializing in campaigns aimed at Hispanic consumers, and the other is Copia Creative, specializing in branding, packaging and logo design.
Phelps has acquired and absorbed two other agencies that had also been based in Santa Monica. One is Anita Santiago Advertising, specializing in campaigns aimed at Hispanic consumers, and the other is Copia Creative, specializing in branding, packaging and logo design.
Meredith Builds Up a Sideline in Marketing
http://online.wsj.com/article/SB20001424052748703510204575085752704563926.html#mod=todays_us_section_b
Over the past few years, the magazine publisher has bought up a series of digital-ad agencies, forming a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. It recently recruited digital-ad veteran Martin Reidy to lead its marketing arm, and says it is on the prowl for more acquisitions.
Meredith increasingly competes head to head for business with big advertising companies, which also have been pouring resources into developing digital marketing and consumer-research capabilities. Chrysler, for instance, recently picked Meredith to solicit prospective consumers via direct mail, email marketing and social media. Omnicom Group's BBDO previously handled that work.
Such business has provided new streams of revenue for Meredith, and is proving to be something of a lifeline amid the industrywide decline in print-advertising revenues. As its magazine-ad revenue plunged 15% from a year earlier to $530.2 million in the fiscal year ended June 30, revenue tied to Meredith's integrated-marketing business rose 13%. The unit has revenue of roughly $175 million, according to a person familiar with the matter.
"Look at the marketing and media landscape today, you are seeing a dramatic reshaping," says Jack Griffin, president of Meredith's National Media Group. "I don't think there is any way around the fact that companies like ours that are media-and-marketing companies have to be proficient in and capable at this craft."
"Meredith is pretty far ahead of everybody else," says Linda Gridley, chief executive of New York investment bank Gridley & Co., which specializes in mergers and acquisitions in the marketing and Internet industries. "It's an area that multiple media companies are now looking at."
Over the past few years, the magazine publisher has bought up a series of digital-ad agencies, forming a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. It recently recruited digital-ad veteran Martin Reidy to lead its marketing arm, and says it is on the prowl for more acquisitions.
Meredith increasingly competes head to head for business with big advertising companies, which also have been pouring resources into developing digital marketing and consumer-research capabilities. Chrysler, for instance, recently picked Meredith to solicit prospective consumers via direct mail, email marketing and social media. Omnicom Group's BBDO previously handled that work.
Such business has provided new streams of revenue for Meredith, and is proving to be something of a lifeline amid the industrywide decline in print-advertising revenues. As its magazine-ad revenue plunged 15% from a year earlier to $530.2 million in the fiscal year ended June 30, revenue tied to Meredith's integrated-marketing business rose 13%. The unit has revenue of roughly $175 million, according to a person familiar with the matter.
"Look at the marketing and media landscape today, you are seeing a dramatic reshaping," says Jack Griffin, president of Meredith's National Media Group. "I don't think there is any way around the fact that companies like ours that are media-and-marketing companies have to be proficient in and capable at this craft."
"Meredith is pretty far ahead of everybody else," says Linda Gridley, chief executive of New York investment bank Gridley & Co., which specializes in mergers and acquisitions in the marketing and Internet industries. "It's an area that multiple media companies are now looking at."
LBi and Bigmouthmedia Merge to Focus on Global Expansion
http://www.clickz.com/3639603
European digital agency LBi has announced it is merging with U.K-based search marketing firm Bigmouthmedia, and taking on an additional $54 million (€40 million) in funding to drive expansion in the U.S., Asia, and the Middle-East.
The companies say the combined entity, which will continue trading under the LBi banner, will be better positioned to meet clients' needs and to "capitalize on the structural spending shift from offline to online channels." In addition, the funding will help drive global expansion, and "further industry consolidation," the companies said.
Commenting on the merger in a press release, Luke Taylor, CEO of LBi claimed the transaction would crown the agency as the largest in Europe, encompassing 1,800 staff across 15 territories. "This is a transformational deal in a growing market. Combining these businesses will enable us to offer our clients digital marketing, consulting and technology services wherever they operate, all under one roof," he said.
Headquartered in Amsterdam, LBi already currently has a presence in a number of European territories, as well as offices in Atlanta, New York, Mumbai, and Abu Dhabi, offering a range of digital creative and technology services. Bigmouthmedia focuses on the search space, providing search engine optimization, paid search, and affiliate marketing services.
On the Bigmouthmedia company blog, Head of Strategy Andrew Girwood said the combined entities would offer, "end-to-end integration over disciplines such as social media, SEO, PPC, digital media planning, branded content creation, campaign creative, usability, affiliate marketing, copywriting, web design, build, technical design, social CRM, performance measurement and application support. Loads."
LBi clients have included MasterCard Worldwide, UBS, Coca-Cola, and Sony, and the U.K. branch recently won a high-profile account with the Conservative Party. Bigmouthmedia has also worked with major global brands including Tesco, eBay, and Starbucks, and a range of retailers.
Senior LBi executives will retain their roles at the merged company, with Taylor remaining CEO, Fred Mulder as chairman, and Huub Wezenberg as CFO.
Under the terms of the deal, Bigmouthmedia will take $54 million in private equity from investors Carlyle Group, Cyrte, and Janivo, to create a new group dubbed Obtineo. LBi will then merge with Obtineo, and hold 51 percent of the combined entity, with Bigmouthmedia claiming a 25 percent stake, and Obtineo's new shareholders 24 percent.
European digital agency LBi has announced it is merging with U.K-based search marketing firm Bigmouthmedia, and taking on an additional $54 million (€40 million) in funding to drive expansion in the U.S., Asia, and the Middle-East.
The companies say the combined entity, which will continue trading under the LBi banner, will be better positioned to meet clients' needs and to "capitalize on the structural spending shift from offline to online channels." In addition, the funding will help drive global expansion, and "further industry consolidation," the companies said.
Commenting on the merger in a press release, Luke Taylor, CEO of LBi claimed the transaction would crown the agency as the largest in Europe, encompassing 1,800 staff across 15 territories. "This is a transformational deal in a growing market. Combining these businesses will enable us to offer our clients digital marketing, consulting and technology services wherever they operate, all under one roof," he said.
Headquartered in Amsterdam, LBi already currently has a presence in a number of European territories, as well as offices in Atlanta, New York, Mumbai, and Abu Dhabi, offering a range of digital creative and technology services. Bigmouthmedia focuses on the search space, providing search engine optimization, paid search, and affiliate marketing services.
On the Bigmouthmedia company blog, Head of Strategy Andrew Girwood said the combined entities would offer, "end-to-end integration over disciplines such as social media, SEO, PPC, digital media planning, branded content creation, campaign creative, usability, affiliate marketing, copywriting, web design, build, technical design, social CRM, performance measurement and application support. Loads."
LBi clients have included MasterCard Worldwide, UBS, Coca-Cola, and Sony, and the U.K. branch recently won a high-profile account with the Conservative Party. Bigmouthmedia has also worked with major global brands including Tesco, eBay, and Starbucks, and a range of retailers.
Senior LBi executives will retain their roles at the merged company, with Taylor remaining CEO, Fred Mulder as chairman, and Huub Wezenberg as CFO.
Under the terms of the deal, Bigmouthmedia will take $54 million in private equity from investors Carlyle Group, Cyrte, and Janivo, to create a new group dubbed Obtineo. LBi will then merge with Obtineo, and hold 51 percent of the combined entity, with Bigmouthmedia claiming a 25 percent stake, and Obtineo's new shareholders 24 percent.
Dentsu Acquires 360i, Taking a Big Digital Shop off the Table
http://www.dentsu.com/news/2010/pdf/2010007-0126.pdf
Innovation Interactive consists of three operating units: 360i, an award-winning digital marketing agency; SearchIgnite, a leading paid search management technology; and Netmining, an audience optimization platform.
Innovation Interactive, founded in 2002, is a 300-person digital marketing services company headquartered in New York with offices in the U.S, Europe and Asia. Its three operating units are 360i, an award-winning digital marketing agency; SearchIgnite, a leading provider of paid search management technology; and Netmining, an audience optimization platform. The company currently manages over $400 million of digital media annually for a client roster that includes leading brand marketers such as NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE. The company’s revenue (gross profit) for 2008 was US$60.98 million.
Innovation Interactive consists of three operating units: 360i, an award-winning digital marketing agency; SearchIgnite, a leading paid search management technology; and Netmining, an audience optimization platform.
Innovation Interactive, founded in 2002, is a 300-person digital marketing services company headquartered in New York with offices in the U.S, Europe and Asia. Its three operating units are 360i, an award-winning digital marketing agency; SearchIgnite, a leading provider of paid search management technology; and Netmining, an audience optimization platform. The company currently manages over $400 million of digital media annually for a client roster that includes leading brand marketers such as NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE. The company’s revenue (gross profit) for 2008 was US$60.98 million.
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