comScore acquires ARSgroup

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100212/FREE/100219972/1078/newsletter011

Internet measurement company comScore announced the acquisition of ARSgroup, a media research agency. Financial terms of the deal were not disclosed.The acquisition will strengthen comScore’s presence in measuring advertising effectiveness for TV, online, print and cross-media platforms. The deal is expected to close in March.