Spending on Digital Out-of-Home to Grow 9.4% through 2014

http://promomagazine.com/news/0223-spending-digital-outofhome-grows/

Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion.

The upward trend is projected to continue into 2010, with digital OOH moving into a "breakout" phase and growing at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally, according to Research and Markets.

Digital OOH is among the fastest growing media in the world, the firm said.

During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.

The 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific and has been expanded to reflect input from more than 650 digital OOH companies.