http://www.ascentium.com/content/ascentium-acquire-cactus-commerce
Ascentium, one of the largest independent digital agencies in the U.S., today announced that it has acquired Cactus Commerce, a leader in the enterprise digital commerce and marketing space.
The new company has more than 500 staff, offices in the U.S., Canada and the United Kingdom and more than $65 million in annual revenue. Clients include Microsoft, AT&T, Cisco, PVH (Phillips-Van Heusen Corporation) and Nestlé.
Thursday, October 27, 2011
Monday, October 24, 2011
Meredith Goes Abroad - minority stake in Iris
http://www.adweek.com/news/technology/meredith-goes-abroad-136013
London-based Iris employs nearly 800 people around the world, with a big presence in Europe and Asia. Its clients include Shell, Microsoft, Sony Ericsson, and Unilever.
Along with the investment, Meredith Integrated Marketing unveiled a new name for the b-to-b unit: Meredith Xcelerated Marketing.
He said Meredith also was drawn to Iris because of its point-of-purchase marketing chops.
“It’s a very hot topic with our clients,” he said. “We were really looking for a strong digital marketing agency, and at the same time we were thinking about shopping marketing.”
London-based Iris employs nearly 800 people around the world, with a big presence in Europe and Asia. Its clients include Shell, Microsoft, Sony Ericsson, and Unilever.
Along with the investment, Meredith Integrated Marketing unveiled a new name for the b-to-b unit: Meredith Xcelerated Marketing.
He said Meredith also was drawn to Iris because of its point-of-purchase marketing chops.
“It’s a very hot topic with our clients,” he said. “We were really looking for a strong digital marketing agency, and at the same time we were thinking about shopping marketing.”
Efficient Frontier Buys Leading Australian Digital Marketing Firm
http://adage.com/article/digital/efficient-frontier-buys-leading-australian-digital-marketing-firm/230478/
Efficient Frontier, one of the larger remaining independent digital marketing firms, is getting a little bigger. The company is buying one of the largest digital agencies in Australia, Downstream Marketing, for an undisclosed sum.
The deal gives Efficient Frontier immediate scale in Australia and the opportunity to expand in Asia as the company seeks to tap faster-growing international markets. Downstream Marketing's clients include American Express, Avis, Vodafone and Weight Watchers. The 30-employee company is run by CEO Steve Knowles, former head of marketing for eBay in Australia.
It's the second big deal in a year for Efficient Frontier, which acquired social-agency Context Optional in May for a reported $50 million.
Efficient Frontier, one of the larger remaining independent digital marketing firms, is getting a little bigger. The company is buying one of the largest digital agencies in Australia, Downstream Marketing, for an undisclosed sum.
The deal gives Efficient Frontier immediate scale in Australia and the opportunity to expand in Asia as the company seeks to tap faster-growing international markets. Downstream Marketing's clients include American Express, Avis, Vodafone and Weight Watchers. The 30-employee company is run by CEO Steve Knowles, former head of marketing for eBay in Australia.
It's the second big deal in a year for Efficient Frontier, which acquired social-agency Context Optional in May for a reported $50 million.
Market Force Raises $15M in Funding to Fuel Growth
http://www.marketforce.com/2011/09/market-force-raises-15m-in-funding-to-fuel-growth/
Market Force Information, the world’s leading customer intelligence solutions company, announced it has raised $15 million to accelerate its growth in the burgeoning market of customer intelligence solutions. The company is using the funds to grow both organically and through acquisitions, as it brings new products to market and expands its global client roster.
Market Force announced the acquisition of Retail Eyes, the leading customer experience solution provider in the UK and Europe earlier this month. Retail Eyes was the second acquisition for Market Force this year, following the purchase of Winnipeg-based Tell Us About Us in March 2011. Through these acquisitions, Market Force procured a number of new global clients that are using services such as mystery shopping, customer satisfaction surveys, call center and retail auditing and, as a result, is expected to end 2011 at a $70 million revenue run rate.
The funding was structured to include all existing investors – Monitor Clipper Partners, Centennial Ventures, Boulder Ventures and Vista Ventures – as well as additional debt facilities from the company’s existing lenders Escalate Capital Partners and Comerica Bank.
Market Force Information, the world’s leading customer intelligence solutions company, announced it has raised $15 million to accelerate its growth in the burgeoning market of customer intelligence solutions. The company is using the funds to grow both organically and through acquisitions, as it brings new products to market and expands its global client roster.
Market Force announced the acquisition of Retail Eyes, the leading customer experience solution provider in the UK and Europe earlier this month. Retail Eyes was the second acquisition for Market Force this year, following the purchase of Winnipeg-based Tell Us About Us in March 2011. Through these acquisitions, Market Force procured a number of new global clients that are using services such as mystery shopping, customer satisfaction surveys, call center and retail auditing and, as a result, is expected to end 2011 at a $70 million revenue run rate.
The funding was structured to include all existing investors – Monitor Clipper Partners, Centennial Ventures, Boulder Ventures and Vista Ventures – as well as additional debt facilities from the company’s existing lenders Escalate Capital Partners and Comerica Bank.
Acosta to acquire Sell-Thru Services convenience division
http://www.acosta.com/MediaCenterDetail.aspx?ItemID=10737418430&folderid=121
Acosta has signed a letter of intent to acquire the convenience store division of Sell-Thru Services, Inc. (STS) a sales and marketing agency with expertise in the convenience channel headquartered in Austin, TX. This acquisition will provide Acosta with additional convenience channel expertise and knowledge as well as retail resources to enhance its reach and coverage.
STS is a national independently-owned and operated company serving convenience stores and small outlet formats since 1987. Since its founding, STS has focused on offering retail services, headquarter sales representation, information products, and specialty services tailored to the unique characteristics of the small outlet channel. Over the last 24 years, STS has developed a proven model for driving retail sales growth that includes the collaboration of retail sales professionals, calling on over 70,000 unique retail outlets and headquarter buying locations, and using proprietary information systems.
Acosta has signed a letter of intent to acquire the convenience store division of Sell-Thru Services, Inc. (STS) a sales and marketing agency with expertise in the convenience channel headquartered in Austin, TX. This acquisition will provide Acosta with additional convenience channel expertise and knowledge as well as retail resources to enhance its reach and coverage.
STS is a national independently-owned and operated company serving convenience stores and small outlet formats since 1987. Since its founding, STS has focused on offering retail services, headquarter sales representation, information products, and specialty services tailored to the unique characteristics of the small outlet channel. Over the last 24 years, STS has developed a proven model for driving retail sales growth that includes the collaboration of retail sales professionals, calling on over 70,000 unique retail outlets and headquarter buying locations, and using proprietary information systems.
Tuesday, October 11, 2011
MediaBrands Acquires Social-Media-Shop Spring Creek
http://adage.com/article/agency-news/mediabrands-acquires-social-media-shop-spring-creek/230219/
In a move that demonstrates media shops are eager to beef up their social credentials, Interpublic Group of Cos.' MediaBrands has acquired Seattle-based social-media-shop Spring Creek Group.
The move means Spring Creek will fall under the Mediabrands umbrella along with Interpublic media agencies Universal McCann and Initiative. The 30-person social-media shop lists as clients Microsoft, U.S. Bank, Best Buy and HTC, among others. It's a small firm; according to Inc.com, the five-year-old firm achieved $4.3 million in revenue in 2010. Mediabrands would not disclose its valuation. As part of the deal, Spring Creek will remain headquartered from its Seattle office and expand its presence to New York.
Wednesday, October 5, 2011
iSign Media to buy Pinpoint Media Group
http://www.marketingmag.ca/news/media-news/isign-media-to-buy-pinpoint-media-group-36950?p=36950?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_PM
ISign Media Solutions has agreed to purchase Pinpoint Media Group, which operates digital signs in Alimentation Couche-Tard convenience stores.
The Toronto-based company plans to use its software to enhance the chain’s 5,900 television monitors and allow consumers to receive offers for coupons on their cellphones.
ISign will pay for the acquisition by issuing 7.5 million of its shares worth about $2.2 million based on the company’s share price Wednesday afternoon.
The deal revising Couche-Tard’s agreement with Pinpoint is expected to be completed within 45 days. The new five-year deal with an option for five more years sets out royalty payments to Canada’s largest convenience store chain.
It would also issue warrants to Couche-Tard for three million iSign shares.
The Pinpoint acquisition is expected to more than double iSign’s advertising sales and generate more software licensing revenue, iSign said in a news release.
Chief executive Alex Romanov said its convenience store network is the fastest growing and more profitable segment, with an ability to “influence purchases and collect anonymous shopper data.”
Once its software is installed in the coming months, iSign said its digital signage network will reach an average 1.5 million convenience store shoppers a day.
The Toronto-based company plans to use its software to enhance the chain’s 5,900 television monitors and allow consumers to receive offers for coupons on their cellphones.
ISign will pay for the acquisition by issuing 7.5 million of its shares worth about $2.2 million based on the company’s share price Wednesday afternoon.
The deal revising Couche-Tard’s agreement with Pinpoint is expected to be completed within 45 days. The new five-year deal with an option for five more years sets out royalty payments to Canada’s largest convenience store chain.
It would also issue warrants to Couche-Tard for three million iSign shares.
The Pinpoint acquisition is expected to more than double iSign’s advertising sales and generate more software licensing revenue, iSign said in a news release.
Chief executive Alex Romanov said its convenience store network is the fastest growing and more profitable segment, with an ability to “influence purchases and collect anonymous shopper data.”
Once its software is installed in the coming months, iSign said its digital signage network will reach an average 1.5 million convenience store shoppers a day.
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