Market Force Raises $15M in Funding to Fuel Growth

http://www.marketforce.com/2011/09/market-force-raises-15m-in-funding-to-fuel-growth/

Market Force Information, the world’s leading customer intelligence solutions company, announced it has raised $15 million to accelerate its growth in the burgeoning market of customer intelligence solutions. The company is using the funds to grow both organically and through acquisitions, as it brings new products to market and expands its global client roster.

Market Force announced the acquisition of Retail Eyes, the leading customer experience solution provider in the UK and Europe earlier this month. Retail Eyes was the second acquisition for Market Force this year, following the purchase of Winnipeg-based Tell Us About Us in March 2011. Through these acquisitions, Market Force procured a number of new global clients that are using services such as mystery shopping, customer satisfaction surveys, call center and retail auditing and, as a result, is expected to end 2011 at a $70 million revenue run rate.

The funding was structured to include all existing investors – Monitor Clipper Partners, Centennial Ventures, Boulder Ventures and Vista Ventures – as well as additional debt facilities from the company’s existing lenders Escalate Capital Partners and Comerica Bank.