Meredith Goes Abroad - minority stake in Iris

http://www.adweek.com/news/technology/meredith-goes-abroad-136013

London-based Iris employs nearly 800 people around the world, with a big presence in Europe and Asia. Its clients include Shell, Microsoft, Sony Ericsson, and Unilever.
Along with the investment, Meredith Integrated Marketing unveiled a new name for the b-to-b unit: Meredith Xcelerated Marketing.
He said Meredith also was drawn to Iris because of its point-of-purchase marketing chops.
“It’s a very hot topic with our clients,” he said. “We were really looking for a strong digital marketing agency, and at the same time we were thinking about shopping marketing.”