MDC Partners has acquired a majority interest in Dotbox, a New York-based social-commerce firm with a portfolio of retail and luxury clients that includes 1-800-Flowers, Vince Camuto, Bebe, Harry Winston and Jessica Simpson.
Asked about the company's acquisitions plans going forward, Mr. Nadal said, "I think we will be very strategic and probably not do as many acquisitions as we were, and certainly not as much as we did in 2010. If we do things, you'll see some activity on the international front come through ... and you'll probably see us expand our media [offerings]. We'll be more discriminating as to what we do and how we do it."
Mr. Nadal said that he considers the company "more in a steady state of M&A activity" now and that no more than three or four transactions a year is probably a good pace for MDC from here on out.
http://adage.com/article/agency-news/mdc-partners-buys-social-commerce-firm-dotbox/233116/
Friday, March 9, 2012
Monday, March 5, 2012
Bensimon Byrne acquires OneMethod
Bensimon Byrne has added a mad scientist aspect to its capabilities with the acquisition of Toronto digital design agency OneMethod.
Established in March 2001, OneMethod has cultivated a reputation for producing “original and unexpected” work for clients including Nokia, Intuit, Sony and Quiznos. While the 25-person agency produces standard digital work such as websites and mobile apps, it also boasts an in-house “incubator” that develops non-traditional marketing – or experimental – solutions.
While founder and chief creative officer Amin Todai said about 70% of OneMethod’s business comes from outside Canada, the agency received considerable media attention last year for a Toronto-based venture called La Carnita – a pop-up restaurant and “social media experiment” combining tacos and art that will open a bricks and mortar location in the next couple of months.
Bensimon Byrne president Jack Bensimon told Marketing that the OneMethod acquisition dovetails with the continuing evolution of marketing from a traditionally mass media-based discipline to one in which digital often plays a lead role.
Bensimon said the next step for his agency is to continue to apply existing best practices in digital, while simultaneously developing some best practices of its own. Bensimon Byrne will continue to deliver on what’s now, he said, while OneMethod will focus on what’s next.
Bensimon said the deal allows existing Bensimon Byrne clients to indulge in marketing experimentation with an agency that understands their core business and strategic objectives.
OneMethod will remain in its current Toronto office, but will collaborate with Bensimon Byrne whenever it benefits clients, said Bensimon. Bensimon Bryne’s breadth of experience and offering will also make OneMethod attractive to prospective clients, said Todai.
Established in March 2001, OneMethod has cultivated a reputation for producing “original and unexpected” work for clients including Nokia, Intuit, Sony and Quiznos. While the 25-person agency produces standard digital work such as websites and mobile apps, it also boasts an in-house “incubator” that develops non-traditional marketing – or experimental – solutions.
While founder and chief creative officer Amin Todai said about 70% of OneMethod’s business comes from outside Canada, the agency received considerable media attention last year for a Toronto-based venture called La Carnita – a pop-up restaurant and “social media experiment” combining tacos and art that will open a bricks and mortar location in the next couple of months.
Bensimon Byrne president Jack Bensimon told Marketing that the OneMethod acquisition dovetails with the continuing evolution of marketing from a traditionally mass media-based discipline to one in which digital often plays a lead role.
Bensimon said the next step for his agency is to continue to apply existing best practices in digital, while simultaneously developing some best practices of its own. Bensimon Byrne will continue to deliver on what’s now, he said, while OneMethod will focus on what’s next.
Bensimon said the deal allows existing Bensimon Byrne clients to indulge in marketing experimentation with an agency that understands their core business and strategic objectives.
OneMethod will remain in its current Toronto office, but will collaborate with Bensimon Byrne whenever it benefits clients, said Bensimon. Bensimon Bryne’s breadth of experience and offering will also make OneMethod attractive to prospective clients, said Todai.
http://www.marketingmag.ca/news/agency-news/bensimon-byrne-acquires-onemethod-47202?p=47202?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_PM
Henry Silverman, Bob Pittman Back Ad Agency Droga5.
Financier Henry Silverman and media executive Bob Pittman have invested several million dollars in ad agency Droga5, which the firm will use to finance expansion.
Droga5 is a privately held New York agency that is highly regarded on Madison Avenue. The firm, whose clients include Microsoft Corp., Coca-Cola Co. and Kraft Foods Inc., last year won several top prizes at the Cannes International Advertising festival, including for a multi-platform campaign promoting Jay-Z’s memoir “Decoded.”
While Droga5 declined to disclose the terms of the deal, a person familiar with the matter says the agency has raised roughly $6 million to $7 million.
Mr. Pittman is a veteran of MTV and AOL. Most recently he became chief executive of radio giant CC Media Holdings. Mr. Silverman, who is best known for his role in building Cendant Corp., is currently vice chairman of Apollo Global Management LLC, the private equity firm.
Mr. Silverman, who is joining Droga5’s advisory board, said he met Mr. Droga and was impressed by his socially conscious work.
http://blogs.wsj.com/digits/2012/02/17/henry-silverman-bob-pittman-back-ad-agency-droga5/?mod=dist_smartbrief
Droga5 is a privately held New York agency that is highly regarded on Madison Avenue. The firm, whose clients include Microsoft Corp., Coca-Cola Co. and Kraft Foods Inc., last year won several top prizes at the Cannes International Advertising festival, including for a multi-platform campaign promoting Jay-Z’s memoir “Decoded.”
While Droga5 declined to disclose the terms of the deal, a person familiar with the matter says the agency has raised roughly $6 million to $7 million.
Mr. Pittman is a veteran of MTV and AOL. Most recently he became chief executive of radio giant CC Media Holdings. Mr. Silverman, who is best known for his role in building Cendant Corp., is currently vice chairman of Apollo Global Management LLC, the private equity firm.
Mr. Silverman, who is joining Droga5’s advisory board, said he met Mr. Droga and was impressed by his socially conscious work.
http://blogs.wsj.com/digits/2012/02/17/henry-silverman-bob-pittman-back-ad-agency-droga5/?mod=dist_smartbrief
Archway Acquires Synq Solutions
Archway, a leader in marketing logistics and fulfillment services, announced today that it has acquired Synq Solutions, Inc. (Synq). Synq is a privately held provider of marketing fulfillment and print management services with operating facilities in the Atlanta and Las Vegas metropolitan areas. Terms of the transaction were not disclosed.
Synq’s “Intelligent Profiling” solutions have propelled their growth as leading marketers continue to look for ways to become more efficient and reduce waste in their marketing supply chains. Synq’s impressive client roster includes category-leading marketers such as AT&T, Hardee’s, Carl’s Jr. and Burger King.
The combined organization operates 4 million square feet of warehouse and production facilities in 14 metropolitan areas across the U.S. and Canada, and employs over 1,800 associates serving leading brands in the technology/communications, food and beverage, retail, consumer products, quick service restaurant/fast casual dining, life sciences, prepaid card, automotive, financial services, and publishing industries.
http://archway.com/learning-center/news/articletype/articleview/articleid/140/archway-acquires-synq-solutions.aspx
Synq’s “Intelligent Profiling” solutions have propelled their growth as leading marketers continue to look for ways to become more efficient and reduce waste in their marketing supply chains. Synq’s impressive client roster includes category-leading marketers such as AT&T, Hardee’s, Carl’s Jr. and Burger King.
The combined organization operates 4 million square feet of warehouse and production facilities in 14 metropolitan areas across the U.S. and Canada, and employs over 1,800 associates serving leading brands in the technology/communications, food and beverage, retail, consumer products, quick service restaurant/fast casual dining, life sciences, prepaid card, automotive, financial services, and publishing industries.
http://archway.com/learning-center/news/articletype/articleview/articleid/140/archway-acquires-synq-solutions.aspx
Infogroup buys data management company GoTime
Database marketing company Infogroup Inc. has acquired GoTime Inc., a data acquisition and management company. Financial terms of the deal were not disclosed.
GoTime, based in Seattle, offers solutions that combine database information-gathering with social media. It is best known for offering real-time “happy hour” information on local bars and restaurants; but, according to Infogroup, its technology can be used to gain insight into local content and real-time data management.
Infogroup said it plans to integrate its business data, including local content, with GoTime technology.
http://www.btobonline.com/article/20120302/DIRECT06/303029999/infogroup-buys-data-management-company-gotime?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
GoTime, based in Seattle, offers solutions that combine database information-gathering with social media. It is best known for offering real-time “happy hour” information on local bars and restaurants; but, according to Infogroup, its technology can be used to gain insight into local content and real-time data management.
Infogroup said it plans to integrate its business data, including local content, with GoTime technology.
http://www.btobonline.com/article/20120302/DIRECT06/303029999/infogroup-buys-data-management-company-gotime?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Facebook Ads Firm Brighter Option Acquired By Buddy Media
Social marketing platform operator Buddy Media has acquired Brighter Option, a Facebook advertising platform. Brighter Option‘s technology lets agencies, including GroupM, Omnicom and Aegus, buy ads through the Facebook Ads API. The company is one of more than 20 which Buddy says it assessed over the last six months in its bid to buy in to this space.
Brighter Option claimed 291 advertisers in the last quarter, reaching 92.5 billion page impressions. In the same quarter, Facebook sold $943 million in advertising, according to its recent IPO filing - 44 percent more than a year earlier. But the space is nascent and even Facebook concedes many of its current customers are still only experimenting with formats.
http://paidcontent.org/article/419-facebook-ads-firm-brighter-option-acquired-by-buddy-media/
Brighter Option claimed 291 advertisers in the last quarter, reaching 92.5 billion page impressions. In the same quarter, Facebook sold $943 million in advertising, according to its recent IPO filing - 44 percent more than a year earlier. But the space is nascent and even Facebook concedes many of its current customers are still only experimenting with formats.
http://paidcontent.org/article/419-facebook-ads-firm-brighter-option-acquired-by-buddy-media/
Aegis Buying U.S. Digital Agency Roundarch for $125 Million
http://adage.com/article/digital/aegis-buying-u-s-digital-agency-roundarch-125-million/232863/
The deal is U.K.-based Aegis's latest attempt to acquire scale in digital advertising in the U.S. In 2010, Roundarch brought in $51 million in U.S. revenue from digital, while Aegis' existing digital agency Isobar made just $25 million, according to Ad Age DataCenter. If regulators approve the deal, the two agencies will combine to form RoundarchIsobar. Aegis expects the transaction to close in the next 30 days.
Roundarch, which employs 250 people in Chicago, Denver, Boston and New York, builds websites and apps for clients such as Avis, HBO, Motorola and the U.S. Air Force.
Roundarch had pretax profit of $11.5 million in 2010, with assets of $14 million, according to a public statement from Aegis.
Roundarch had revenue of $62.8 million in 2011, all from the U.S., and of $51.5 million in 2010, according to information the agency submitted to Ad Age DataCenter for the publication's upcoming Agency Report.
Roundarch was founded in 2000 by Deloitte and WPP. In 2005, the company became independent via a management buyout led by Geoff Cubitt and Jeff Maling, now co-presidents of the company. Roundarch ranked No. 39 among U.S. digital agencies by U.S. revenue in 2010.
Aegis plans to purchase U.S. digital agency Roundarch for an initial $125 million. Including earnouts, the deal could reach $250 million over the next five years.
Roundarch, which employs 250 people in Chicago, Denver, Boston and New York, builds websites and apps for clients such as Avis, HBO, Motorola and the U.S. Air Force.
Roundarch had pretax profit of $11.5 million in 2010, with assets of $14 million, according to a public statement from Aegis.
Roundarch had revenue of $62.8 million in 2011, all from the U.S., and of $51.5 million in 2010, according to information the agency submitted to Ad Age DataCenter for the publication's upcoming Agency Report.
Roundarch was founded in 2000 by Deloitte and WPP. In 2005, the company became independent via a management buyout led by Geoff Cubitt and Jeff Maling, now co-presidents of the company. Roundarch ranked No. 39 among U.S. digital agencies by U.S. revenue in 2010.
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