Bensimon Byrne has added a mad scientist aspect to its capabilities with the acquisition of Toronto digital design agency OneMethod.
Established in March 2001, OneMethod has cultivated a reputation for producing “original and unexpected” work for clients including Nokia, Intuit, Sony and Quiznos. While the 25-person agency produces standard digital work such as websites and mobile apps, it also boasts an in-house “incubator” that develops non-traditional marketing – or experimental – solutions.
While founder and chief creative officer Amin Todai said about 70% of OneMethod’s business comes from outside Canada, the agency received considerable media attention last year for a Toronto-based venture called La Carnita – a pop-up restaurant and “social media experiment” combining tacos and art that will open a bricks and mortar location in the next couple of months.
Bensimon Byrne president Jack Bensimon told Marketing that the OneMethod acquisition dovetails with the continuing evolution of marketing from a traditionally mass media-based discipline to one in which digital often plays a lead role.
Bensimon said the next step for his agency is to continue to apply existing best practices in digital, while simultaneously developing some best practices of its own. Bensimon Byrne will continue to deliver on what’s now, he said, while OneMethod will focus on what’s next.
Bensimon said the deal allows existing Bensimon Byrne clients to indulge in marketing experimentation with an agency that understands their core business and strategic objectives.
OneMethod will remain in its current Toronto office, but will collaborate with Bensimon Byrne whenever it benefits clients, said Bensimon. Bensimon Bryne’s breadth of experience and offering will also make OneMethod attractive to prospective clients, said Todai.
Established in March 2001, OneMethod has cultivated a reputation for producing “original and unexpected” work for clients including Nokia, Intuit, Sony and Quiznos. While the 25-person agency produces standard digital work such as websites and mobile apps, it also boasts an in-house “incubator” that develops non-traditional marketing – or experimental – solutions.
While founder and chief creative officer Amin Todai said about 70% of OneMethod’s business comes from outside Canada, the agency received considerable media attention last year for a Toronto-based venture called La Carnita – a pop-up restaurant and “social media experiment” combining tacos and art that will open a bricks and mortar location in the next couple of months.
Bensimon Byrne president Jack Bensimon told Marketing that the OneMethod acquisition dovetails with the continuing evolution of marketing from a traditionally mass media-based discipline to one in which digital often plays a lead role.
Bensimon said the next step for his agency is to continue to apply existing best practices in digital, while simultaneously developing some best practices of its own. Bensimon Byrne will continue to deliver on what’s now, he said, while OneMethod will focus on what’s next.
Bensimon said the deal allows existing Bensimon Byrne clients to indulge in marketing experimentation with an agency that understands their core business and strategic objectives.
OneMethod will remain in its current Toronto office, but will collaborate with Bensimon Byrne whenever it benefits clients, said Bensimon. Bensimon Bryne’s breadth of experience and offering will also make OneMethod attractive to prospective clients, said Todai.
http://www.marketingmag.ca/news/agency-news/bensimon-byrne-acquires-onemethod-47202?p=47202?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_PM
