Cirque du Soleil invests in minority ownership of Sid Lee

Cirque du Soleil has further cemented its ongoing relationship with Sid Lee by investing in a significant minority stake in the Montreal-based agency. Further to its responsibilities as Cirque’s AOR, the new relationship will see the pair develop and nurture projects for the benefit of their respective clients and partners

Read more: http://strategyonline.ca/2012/02/17/cirque-de-soleil-invests-in-minority-ownership-of-sid-lee/#ixzz1oGpBGExc