Efficient Frontier Buys Leading Australian Digital Marketing Firm

http://adage.com/article/digital/efficient-frontier-buys-leading-australian-digital-marketing-firm/230478/
Efficient Frontier, one of the larger remaining independent digital marketing firms, is getting a little bigger. The company is buying one of the largest digital agencies in Australia, Downstream Marketing, for an undisclosed sum.
The deal gives Efficient Frontier immediate scale in Australia and the opportunity to expand in Asia as the company seeks to tap faster-growing international markets. Downstream Marketing's clients include American Express, Avis, Vodafone and Weight Watchers. The 30-employee company is run by CEO Steve Knowles, former head of marketing for eBay in Australia.
It's the second big deal in a year for Efficient Frontier, which acquired social-agency Context Optional in May for a reported $50 million.