Dentsu Acquires 360i, Taking a Big Digital Shop off the Table

http://www.dentsu.com/news/2010/pdf/2010007-0126.pdf


Innovation Interactive consists of three operating units: 360i, an award-winning digital marketing agency; SearchIgnite, a leading paid search management technology; and Netmining, an audience optimization platform.


Innovation Interactive, founded in 2002, is a 300-person digital marketing services company headquartered in New York with offices in the U.S, Europe and Asia. Its three operating units are 360i, an award-winning digital marketing agency; SearchIgnite, a leading provider of paid search management technology; and Netmining, an audience optimization platform. The company currently manages over $400 million of digital media annually for a client roster that includes leading brand marketers such as NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE. The company’s revenue (gross profit) for 2008 was US$60.98 million.