Trailer Park acquires Goodness Mfg

Los Angeles-based integrated production/postproduction company Trailer Park has acquired Goodness Mfg, the Venice, Calif-based boutique agency founded by Crispin alums Tom Adams, Paul Keister, Bob Cianfrone, Brian Rekasis, and Rupert Samuel.

The Goodness team will remain an advertising agency under the Trailer Park umbrella, Goodness Mfg. at Trailer Park. It will relocate to its own floor in Trailer Park's Hollywood offices, bringing its advertising expertise to the 300-strong production shop, which has served the entertainment and film industries since 1994. The terms of the deal were undisclosed.

With the combined forces, the new entity is positioned to extend Trailer Park's creative and production reach across a broader spectrum of clients. Goodness brings with it a solid advertising pedigree. Since its founding in 2007, the shop has served clients like Lucas Arts, Nestle, American Cancer Society and also recently led the website launch of Google's Nexus One. Among Keister, Adams and Cianfrone's past creative credits are BK's Subservient Chicken, work for MINI, Truth and Ikea's "Lamp." Brian Rekasis had been director of Crispin's nontraditional division Area 51 and Rupert Samuel led production on many of Crispin's celebrated campaigns as director of integrated production.

http://creativity-online.com/news/trailer-park-acquires-goodness-mfg/142047