Local Ad Firm Webvisible Gets $20 Million in New Funding

http://paidcontent.org/article/419-local-ad-firm-webvisible-gets-20-million-in-new-funding/

Webvisible, the Irvine, CA-based online local ad tools provider, has received a big $20 million third round of funding, according to an SEC filing. From the filing, it seems the round was led by Chicago PE firm Adams Street Partners, with David Welsh from the firm on Webvisible board now; more as we get some confirmation from the company. Its last round was $12 million led by Sutter Hill Ventures, with previous backer Redpoint Ventures. This brings the total amount raised by the company to $37 million.

WebVisible markets software to small businesses with the promise of better management of their online ad buys. The company’s management tools operate across a range of platforms, including search engines. The company also has various relationships in the yellow pages industry, so that its services are re-sold by various players, including AT&T (NYSE: T), British Telecom, European Directories, Intuit, and The New York Times (NYSE: NYT) Company.