Agencies Partner to Serve Hesitant Digital Pharma Marketers

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Digital agency Zemoga and pharma agency Palio have officially launched Pixels and Pills, a joint service they hope will assist drug marketers in the scary, yet increasingly critical world of digital marketing.

The goal of the Pixels and Pills service is to provide pharma clients with one point of contact to simplify the campaign process and better assist clients in integrating digital and traditional channels. Much of what pharma brands need to do is bridge the online-offline gap, and that means not only reaching out to consumers, but to doctors. For example, the agency service might run a digital branding campaign that reinforces drug usage recommendations in addition to managing dialogue with physicians.