Omnicom Group Creates Network of Retail Experts

http://promomagazine.com/retail/news/0304-omnicom-creates-network/

Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies.

Geographically, Retail 3 has 40 people in the field and the ability to activate and execute in all 210 designated market areas across the country, the agency said.

http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz

A new national advertising agency has opened in the former home of Chrysler's ad house BBDO Worldwide in Troy.

Retail 3 (which stands for Retail Strategy, Retail Activation and Retail Metrics) has taken on close to three dozen former BBDO staffers, including President Harold Kobakof, who served as chief retail officer at BBDO. Both companies are owned by New York-based Omnicom Group Inc.

Retail 3 is seeking clients in retail and other sectors including quick-service restaurants, telecommunications, insurance, financial services and automotive. The company is working with Smart USA and Gateway International Raceway in St. Louis. From The Detroit News: http://www.detnews.com/article/20100302/BIZ/3020337/1001/biz#ixzz0hjg9tPG1