AMP Acquires Pixel Bridge

http://promomagazine.com/news/amp-acquires-pixel-bridge-0202/

AMP Agency has acquired Pixel Bridge, a digital agency focused on strategy, creative services and web development.

The Pixel Bridge team will work with a wide range of AMP Agency clients, including Maybelline New York, U.S. Cellular, Genzyme, and LifeStyles Condoms, a consumer products division of Ansell Healthcare Products, LLC.

"The incorporation of Pixel Bridge's varied offerings to the AMP Agency portfolio of services underscores AMP Agency's commitment to the continued innovation of its digital media and marketing capabilities,” Gary Colen, CEO, AMP Agency, said in a release.

Founded in 1999, Pixel Bridge has provided web services for a number of clients, including the Boston Globe, Mac-Gray Corp., Thomson Reuters, Comcast, Constant Contact, Harvard and Krups-Rowenta.

Over the past few years, AMP has made a number of strategic acquisitions to ramp up its digital offerings.

In July 2009, it purchased Rock Coast Media, an interactive marketing agency focused on search engine marketing and optimization and social media strategy. At the time, Rock Coast Media’s staff of 10 also joined AMP’s Boston office.

In 2008, AMP Agency purchased Fulgent Media Group bringing in digital-focused media strategy and planning across emerging media platforms.