Mobile Marketer Adenyo Completes $26.9 Million Financing

Mobile ad campaign manager Adenyo has raised a large $26.9 million round, consisting of both institutional and private placement funding. The company, which has offices in Dallas and Toronto, plans to use the proceeds to promote an international expansion. Formerly known as Silverback Media, Adenyo provides a range of services, including marketing and mobile ad serving, mobile storefronts, coupons and payments, and analytics. The financing includes a $17.2 million institutional round led by Genuity Capital Markets as well as $9.7 million in private placements since July 2009.