Mosaic acquires CIM sales and merchandising operations

http://www.marketingmag.ca/news/agency-news/mosaic-acquires-cim-sales-and-merchandizing-operations-40449

Toronto retail and experiential marketing agency Mosaic Sales Solutions has created what CEO Aidan Tracey calls a “market-leading powerhouse” by acquiring the sales and merchandising operations of Consumer Impact Marketing (CIM). Terms of the deal, which was formalized Wednesday, were not disclosed.

The current CIM CEO, Mike Smith, will remain head of the company’s experiential marketing division, Launch, will proceed as an independent entity. Shaun McKenna, a former partner and executive vice-president at CIM, joins Mosaic as the senior vice-president, overseeing its Canadian sales and merchandising operations.

The acquisition represents the first major acquisition in five years for Mosaic, which Tracey said is in growth mode following several years of significant revenue growth created by increased advertiser adoption of retail marketing tactics.