Bolstering its streaming services, WPP’s 24/7 Real Media has acquired video ad software and services company Panache. Financial terms of the deal were not disclosed.
24/7 plans to fully integrate Panache’s digital video ad technology into its Open AdStream ad management platform, giving advertisers greater reach and publisher selection.
“Panache’s technology capabilities and extensive selection of video ad formats are unmatched,” David Moore, founder, chairman and CEO of 24/7 Real Media, said Tuesday.
Along with rival ad firms, 24/7 has sought out new and more creative ways to connect digital ad dollars with premium online inventory. Most recently, it rolled out an expansion to Open AdStream dubbed 24/7 Connect.
Read more: http://www.mediapost.com/publications/article/163639/247real-media-adds-panache-ups-video-arsenal.html#ixzz1gRqdwoUQ
24/7 plans to fully integrate Panache’s digital video ad technology into its Open AdStream ad management platform, giving advertisers greater reach and publisher selection.
“Panache’s technology capabilities and extensive selection of video ad formats are unmatched,” David Moore, founder, chairman and CEO of 24/7 Real Media, said Tuesday.
Along with rival ad firms, 24/7 has sought out new and more creative ways to connect digital ad dollars with premium online inventory. Most recently, it rolled out an expansion to Open AdStream dubbed 24/7 Connect.
Read more: http://www.mediapost.com/publications/article/163639/247real-media-adds-panache-ups-video-arsenal.html#ixzz1gRqdwoUQ
