Online advertising still a draw for investors

http://www.thedeal.com/techconfidential/vc-ratings/panorama-capital/were-fairly-sure-theres-been.php GoFish Corp., a public company that trades over the counter, on Thursday said it raised $22.5 million in a private placement from Panorama Capital, Rustic Canyon Partners and Rembrandt Venture Partners. Funds will be used to retire debt, accelerate its growth and expand its sales and marketing team. GoFish distributes content and advertising to a large network of sites focused on kids, teens and mothers.

online contextual display advertising company LucidMedia Networks Inc. said it completed an $8.8 million third round of funding it would use to launch its contextual advertising network. The funding was led by a combination of institutional and individual investors, including Lake Street Capital, RLI Partners, Melton Investments, Silicon Valley investment veteran Milan Mandaric and Redleaf Group, whose CEO, Michael Tomana, has joined LucidMedia's board of directors.LucidMedia's technology allows advertisers to target ads at consumers. It provides contextual analysis that reads the Web page of a potential advertising impression and classifies it to ensure it is appropriate for an advertiser's needs.