There's no question that investors view the digital out-of-home sector as poised for growth. According to a Peachtree Media Advisors analysis of mergers and acquisitions activity in the out-of-home sector, the largest portion of capital invested was in digital out-of-home networks.
In total, there was $556 million of reported mergers and acquisitions transaction value in out-of-home, with $340 million in digital out-of-home; $98 million in static out-of-home; and $118 million in moving, ambient and experiential out-of-home.
While there were fewer strategic acquisitions in the OOH sector last year, there were more transactions to raise capital, with most of those providing expansion capital to established digital out-of-home networks.
http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i40152e91c349224ff4dff9d9e7f0f290
