Wal-Mart will not participate in the expected launch next year of the PRISM national retail data syndication service from The Nielsen Company, despite having taken part in the pilot development phase of the in-store project, it was revealed.
“Wal-Mart was pleased with the insights they gleaned from the PRISM pilot,” Nielsen said in a statement. “However, they have decided not to participate in a national syndicated service, remaining consistent with their internal data-sharing policies.”
