Transcon buys print-to-web company Conversys

Printer and publisher Transcontinental Inc. said Wednesday it has acquired print-to-web marketing provider Conversys Inc. for an undisclosed amount.
Conversys specializes in transforming print marketing materials like flyers and catalogues into interactive online content.
“Consumers expect a seamless shopping experience across online and offline channels, with consistency of brand presentation, and relevance and timeliness of advertising information,” said Nicky Milner, vice-president of Transcontinental Marketing Communications’ pre-media group.
Transcontinental said Conversys’ approximately 30 employees and production capabilities will continue to be based in London, Ont., and a sales office will be set up at a Transcontinental operation in Mississauga, Ont.
According to Transcontinental, Conversys’ customer base consists of national and regional North American retailers under approximately 40 separate banners.
http://www.marketingmag.ca/english/news/media/article.jsp?content=20090121_165511_35520