Hearst survey finds nearly half of b-to-b marketing budgets spent online

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Nearly half of b-to-b marketing budgets are spent on online programs, according to a survey by Hearst Electronics Group and Goldstein Group.

The online survey of 99 b-to-b marketers was conducted in August and September.
It found that an average 47% of total marketing budgets are spent on online tactics, including Web site development, online advertising, search marketing, webcasts and social media.