Theorem Acquires Webpencil

Theorem, Inc. (www.TheoremInc.net), an online media operations and data services company, has acquired Webpencil (www.webpencil.com), an online creative ad design company. The deal augments Theorem’s capabilities by enabling it to offer creative and rich media expertise to its clients. Terms of the deal were not disclosed. Webpencil cofounders David and Cheryl Rosowsky will remain with the company in their current roles.
Theorem’s current capabilities are geared to online marketers and include reporting, online ad and search operations services, rich media testing, trafficking and email marketing campaign deployment.
Las Vegas-based Webpencil specializes in online advertising creatives & rich media across all platforms including Flash, DART Motif, PointRoll, Eyeblaster and Atlas. The company creates banner ads, landing pages, microsites and HTML emails and works for over 200 customers including ad agencies and individual clients. Recent campaigns include the Obama 2008 presidential campaign, CreditReport.com, Warner Brothers Canada and CareerBuilder.