http://adage.com/article?article_id=133701
Chrysler will shift its media spending from national to spot TV to allow more flexibility for its budget, Vice Chairman Jim Press said at the American International Motor Show yesterday.
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2009
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January
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- CMOs Not So Thrilled With Their Agencies
- WPP Buys Into South Africa's Jupiter Drawing Room
- WPP Partners With Web-Analytics Firm Omniture
- HSR acquires Chicago marketing firm
- Peachtree: Digital OOH Poised for Major Growth
- Report: Media M&A value falls in 2008, but deal fl...
- FTI Expands Presence into Canada with Acquisition ...
- Theorem Acquires Webpencil
- Study: Banks Cut Direct Mail By 25% In 2008
- Grassroots buys OptiAd Media
- Transcon buys print-to-web company Conversys
- WSJ: Search Advertising Runs into the Recession
- Goodbye fuzzy ROI, hello WiFi: Deloitte's annual G...
- Audi Accelerates U.S. Media Spend for 2009
- Online advertising still a draw for investors
- EMarketer: Search to dominate online marketing bud...
- 10 Things You Need To Know About Mobile
- DMA releases ‘Future of Direct Marketing’ report
- AdMedia Partners report bodes well for media deals...
- Experiential Marketing Focuses on Malls, Paramount...
- Havas CEO: Aims For 15% Of Rev From Digital In '09
- GM won’t cut more of its sports sponsorships
- Chrysler Announces Shift to Spot TV
- Glaxo to Pare Ads on U.S. Television
- Generation5 and Silverback Media Join Forces
- COVER-ALL Acquisition continues with Postlinx
- Schawk, Inc. Completes Acquisition of DJPA, an Int...
- Empirical Receives Notices From Its Secured Creditors
- WPP's Digital Push
- FedEx cuts marketing spend by more than 25 percent
- Wal-Mart Won’t Share Data for In-Store Marketing M...
- P&G cuts US ad spending
- TBWA Worldwide Named 2008 Global Agency Of The Yea...
- Aegis Weighs Its Options
- General Mills: Google Ads Click for Nature Valley
- NYT: Best and Worst Ads
- Hearst survey finds nearly half of b-to-b marketin...
- Corporate Executive Board Acquires Warrillow & Co
- The Ad Downturn: Why Isn't Digital Immune?
- Survey Finds Pharma Marketers Poised to Embrace Di...
- No Mug? Drug Makers Cut Out Goodies for Doctors
- WSJ: Best & Worst Ads of 2008
- Barclays Capital: Ad Revenue to Shrink 10% in 2009
- InfoGroup founder: Company should consider a sale
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- Not-So-Banner Year for Digital
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