Survey Finds Pharma Marketers Poised to Embrace Digital

Half of respondents spend less than 10 percent of their marketing budget on digital, with most of the spending going into their own Web sites and "Web 1.0" tools. And even though their investments in digital have been slim to date and in familiar channels, those surveyed said they are concerned about their ability to prove the return on investment for any digital marketing strategy they implement.

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