HSR acquires Chicago marketing firm

The Chicago office of Springdale-based HSR has acquired Fergus/Peters Group, a Chicago-based marketing firm, and becomes that region’s largest business-to-business integrated marketing firms.
“HSR Business to Business is now the largest B-to-B specialized agency in Chicago,” said Rick Segal, chief executive of HSR Business to Business, LLC. “Fergus/Peters Group shares our dedication to producing inspiring, creative campaigns that are designed to achieve business goals, not just communications goals.”

Fergus/Peters Group develops advertising, public relations, direct mail, event planning, digital media, video production, market research, account planning, package design, point-of-purchase design, exhibit planning and sales support for its clients.

http://news.cincinnati.com/article/20090121/BIZ01/301210054/1055/NEWS