Staples to Revamp In-Store Marketing

http://www.brandweek.com/bw/content_display/news-and-features/shopper-marketing/e3iaa83ea53feec6959f0dda603a090db53

Staples is putting a heavy focus on in-store marketing next year via a multiyear deal with consumer marketing company News America Marketing.Through the partnership, announced this month, News America will design coupon machines, shelf messaging, floor ads and sampling programs in more than 1,500 Staples stores nationwide. The in-store media will launch next month.