In-Store: An Island of Growth in a Sea of Recession

Retailers and manufacturers both intend to increase in-store ads by double digits, by recession. In-store for marketing tools alone is $21B. $550B is spent in marketing in-store including pricing, materials, etc. Media companies are largest participants in marketing in-store. Rupert Murdoch has 70% of business (News Corp)

http://adage.com/brightcove/lineup.php?lineup=1266084202

The Deloitte report
http://www.deloitte.com/dtt/article/0,1002,cid%253D226237,00.html