Banks Use Free Pizzas and Humor to Calm Fears

According to data from TNS Media Intelligence, spending in the financial services category rose 2.5 percent in the third quarter compared with the same period of 2007. By comparison, ad spending in all categories that quarter fell 2 percent compared with the third quarter last year.

http://www.nytimes.com/2008/12/15/business/media/15adcol.html?_r=1