Tuesday, December 2, 2008

Post-Recession: Big Rebound for Digital, Internet

If history is a guide, digital out-of-home advertising will return to percentage growth rates in the high double digits--around 30% to 40% per year--while the Internet will rebound with more modest 10% to 12% growth rates. This prediction is based on the past performance of other new media during and after previous recessions.

http://www.mediapost.com/publications/?fa=Articles.san&s=95594&Nid=49924&p=296990