Data warehousing company Teradata Corp. announced plans to buy marketing software and services company Aprimo Inc. for $525 million.
The acquisition of Aprimo's suite of cloud-based marketing solutions is expected to bolster Teradata's analytics and business intelligence insights culled from stored data.
The deal also will help position Teradata against a key competitor, IBM Corp., which bought marketing management company Unica in August for $480 million.
The Aprimo acquisition is expected to close in the first quarter of 2011, Teradata said.
http://www.zdnet.com/blog/btl/teradata-buys-aprimo-for-525-million/42992
