Forrester: 2011: Now Social Media Marketing Gets Tough

New social spam filters will stop many of your tweets and status updates from reaching consumers
Growing mistrust will make it harder to gather friends and followers or get them engaged in your social programs
The most successful marketing programs won’t be contained within Facebook
http://blogs.forrester.com/augie_ray/11-01-04-2011_social_media_predictions_now_social_media_marketing_gets_tough
http://www.forrester.com/rb/Research/2011_now_social_media_marketing_gets_tough/q/id/57771/t/2