Business-oriented print advertising pages stabilized in 2010 compared with the ad page freefall of 2009, according to reports released this week by American Business Media and MPA.
B2b advertising pages increased slightly in October compared with the year-earlier period, according to Business Information Network data released by American Business Media. Ad pages increased 0.6% to 57,045 in October. For the January-October 2010 period, ad pages declined 3.5% compared with the year-earlier period.
In October, five of 21 advertising categories posted double-digit gains: transportation and logistics (32.3%); miscellaneous (24.2%); automotive (18.8%); banking, finance and insurance (14.5%); and manufacturing and processing (12.1%). For the January-October period, only four categories posted any gains: automotive (7.1%), miscellaneous (4.1%), healthcare (1.3%) and agriculture (1.0%).
Consumer magazine advertising pages declined 0.1% last year compared with 2009, according to Publishers Information Bureau data released by MPA. However, for the fourth quarter ad pages surged 3.5% compared with the year-earlier period.
http://www.btobonline.com/article/20110111/MEDIABUSINESS/301119999/ad-pages-stabilize
