Adobe Beefs Up Its Ad Targeting by Acquiring Demdex

Demdex’s technology will be added to Adobe’s Omniture products. Demdex pulls audience data from a number of sources, including your website, advertising campaigns, and data sellers, so that advertisers can target their ads to a specific group. In its press release, Adobe emphasizes how important this kind of audience targeting is becoming for publishers and advertisers.


The terms of the deal were not disclosed. Demdex last raised $6 million in funding from Shasta Ventures, First Round Capital, and Genacast Ventures.

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