Jon Bond invests in Big Fuel Communications and joins as CEO

http://adage.com/agencynews/article?article_id=148158

Mr. Bond will work closely with Avi Savar, Big Fuel's current CEO and founder, who will now focus on the agency's content development and thought leadership. Big Fuel's clients include General Motors, McDonald's Corp., Mattel's Fisher-Price, Gore-Tex, Budweiser and Colgate-Palmolive. The shop has plans for rapid expansion and aims to hire 200 employees in the early part of the year.

The move to Big Fuel is surprising for Mr. Bond, considering that only seven months ago he set out to build a new marketing-services entity, dubbed Tomorrow, to rival Kirshenbaum parent MDC Partners and other holding companies. Mr. Bond said Tomorrow, which invested in companies such as Klout and crowdsourcing shop Victors & Spoils, will no longer exist in its current form.
In other words, Big Fuel is looking to partner with companies whose capabilities are related only to social media. Mr. Bond said there are a few acquisition targets the agency is considering, such as companies that offer proprietary technology, for instance.