Nielsen Holdings Sets Price for IPO at $20 to $22 Each

http://www.bloomberg.com/news/2011-01-10/nielsen-sets-price-for-tv-rating-company-s-offering-at-20-to-22-a-share.html?cmpid=yhoo

The market-research company is pressing ahead with the IPO as buyout firms bet a rebound in equity values will increase demand for some of the debt-fueled acquisitions completed as credit markets started to freeze four years ago.

Nielsen is going public four years after it was acquired by a group of six leveraged buyout firms. AlpInvest Partners NV of Amsterdam and San Francisco-based Hellman & Friedman LLC also own stakes in Nielsen. The company, which changed its name from VNU Group BV in 2007, has operations in more than 100 countries and measures audiences across TV, radio, websites and mobile phones and provides brand and market-research services.