Facebook Zeroes In On Mobile Advertising, Buys Seattle Startup Rel8tion

Considering how big Facebook’s mobile audience is—200 million users and counting, fast—it’s surprising that it’s taken them this long to make a mobile advertising play. But today they’ve started in earnest, with the acquisition of a small Seattle startup focussed on hyperlocal markets called Rel8tion.

Little is known about Rel8tion—at this moment, the company’s website seems to have crashed under the world’s attention following the deal. But a Google cache of the site shows that it gives its users—advertisers—the ability to target campaigns on specific mapped areas based on criteria like Age, Income, Gender, Ethnicity/Race, Education, Marital Status, Employment Status and Career.

http://paidcontent.org/article/419-facebook-zeros-in-on-mobile-advertising-buys-seattle-startup-rel8tion/#