Omnicom Adds to Its Repertoire in Brand Licensing

http://www.nytimes.com/2011/01/12/business/media/12adco.html?_r=1&src=busln
On Wednesday, Omnicom plans to announce that its Diversified Agency Services division is acquiring Nancy Bailey & Associates, which works for marketers like Procter, Arby’s, Energizer, Nestlé and Pennzoil-Quaker State.
Bailey, which has a total of 12 employees at a headquarters in Atlanta and an office in Miami, will become a division of Beanstalk, which has about 80 employees total at a headquarters in New York and offices in Dearborn, Mich., Hong Kong, London and Los Angeles. The financial terms of the deal are not being disclosed.