Context Optional Acquires Buzzeo, Leading Platform for Creating Facebook Applications

http://www.contextoptional.com/company/press-releases/3090-press-release-context-optional-acquires-buzzeo-leading-platform-for-creating-facebook-applications

Context Optional, the social marketing company, today announced the acquisition of unwrap, inc., makers of Buzzeo. The move expands Context Optional’s leadership position in providing comprehensive social marketing solutions for brands. The Buzzeo platform enables companies to engage customers on Facebook with a variety of easy-to-deploy applications including e-commerce virtual goods, polls and product listings, among others. The company’s app platform is a natural complement to Context Optional’s Social Marketing Suite, a highly customizable, feature-rich SaaS solution that integrates publishing, moderation, analytics and app-building into a single tool. As part of the acquisition, the Buzzeo team, including co-founders Waynn Lue and Joshua Reeves, will be joining Context Optional and taking on leadership roles in product development, marketing and engineering. Buzzeo will remain a standalone product and now be offered to customers free of charge.