OPA study shows branded content outperforms standard online advertising

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According to the report, branded content sites provide a 29% improvement over average online advertising performance in the MarketNorms database. For purchase intent, branded content sites provide a 20% improvement over the average online advertising.

The study also found that video advertising on branded content sites provides an 82% brand awareness boost over MarketNorms’ overall online video advertising averages and a 67% boost for improving brand favorability.

Rich media ads on branded content sites provide a 28% brand awareness improvement over MarketNorms’ average online advertising.