Kraft, Kellogg Claim That Upping Marketing Spending Allowed Them to Pass on Price Hikes, Boost Sales

http://adage.com/article?article_id=130083

Kraft Foods, Hershey, Kellogg Co. and General Mills have all cited increased marketing and advertising spending as one reason for better-than-expected sales gains in the second quarter. And by staying top of mind with marketing, Kraft was able to pull off a 7% price hike, neatly offsetting commodity costs without seeing consumers defect to private-label rivals.