Ads Add to Colgate's Bottom Line

http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3ic83d0e899f94a600366cacd1c3a7c0cf

Colgate-Palmolive credited an 18% jump in worldwide ad spending for a 19% increase in earnings for its most recent quarter.

"Higher advertising spending behind regular and new products worldwide drove market share across categories," Cook said in a written statement. "We are confident the strong top-line growth will continue. Our new product pipeline is full and we plan to support our strong momentum with continued high levels of advertising worldwide."