For ad agencies, the Asian prize is India

http://www.iht.com/articles/2008/08/11/business/ad11.php
Most of the big Western agency groups, led by WPP, have been operating in India for years. But they face new competition from smaller agencies that have challenged them elsewhere. At least four so-called hot shops - boutique firms with only a handful of offices, compared with dozens or hundreds for the big agency networks - have recently opened, or announced plans to open, offices in India.