CoActive Marketing Group Repositions Firm Under Single Brand -- 'mktg'

http://biz.yahoo.com/prnews/080801/nyf024.html?.v=101

"This new positioning better reflects our mission to drive market share and deliver measurable results and profitability for our clients," said Charlie Tarzian, chief executive officer, 'mktg'. "The new name and logo are intended to communicate the endless possibilities of what marketing can deliver when driven by creating a shared experience that connects brands and builds trust among consumers."

Mr. Tarzian added, "Our 6,000-person field activation network, which executes over 70,000 events a year, is a point of differentiation for the agency and will be a focus of management's growth plans as the industry transitions from mass marketing to targeted, data-driven networks and one-to- one conversations with consumers."